Doctors make a large impact on their local community, improving the lives of patients to make the whole neighborhood healthier than ever. But when you’re a doctor, it’s hard to balance the practice of medicine with the business of medicine. That’s why marketing ideas for doctors’ office is such a lucrative prospect since it will increase business considerably.

You don’t want to spend excessive time or money just to market your business, but you need to reach new patients. Video marketing is a great solution, with amazing returns for a relatively small investment of time and money. It is one of the best marketing efforts you can do for your medical practice.

Curious about what video marketing could do for your business? Call Zip in Media Productions at 305-482-1285, or fill out our contact form to set up an appointment.

Here are 3 local video marketing campaign ideas for doctors to get you started. We will walk you through what kinds of videos work well, and how you can use them most effectively to promote your practice.

3 Simple Local Video Marketing Campaign Ideas for Medical Practices

Campaign Idea 1: Put Your Best Foot Forward

The What:

A corporate video introducing your medical practice and facility.

Here’s an example:

Here’s a facility tour/corporate video we made for Jackson Memorial Hospital’s Maternity Wing. We emphasize the facility but also communicate the Jackson Memorial Hospital’s approach to maternity care.

Where to distribute:

• Add to the front page or about section of your website

• Post on all your social media accounts

• Make a YouTube video ad targeted to your local area

• Showcase at local sponsored events

• Add a link to your email signature

Why it works:

A good video makes a great first impression. A corporate video can communicate all the most important information about your practice in a bite-size package that patients will love to watch.

Adding interviews with you and your staff will help your new and current patients get a better sense of the people behind your practice and show off your personality. Also, if your facility has any new equipment or special features, you can emphasize them with a corporate video tour, while helping patients feel comfortable in your space.

Campaign Idea 2: Educate the Public

The What:

A vlog presenting information on a health-related topic.

Here’s an example:

We made this diabetes explainer video for the Pritikin Center. This video explains Pritikin’s approach to treating and preventing diabetes. Notice how we use scientific results and staff interviews to drive the point home.

Where to distribute:

• Post on Facebook(2), Twitter(3) , and/or Instagram(4) depending on your target demographics

• Make a YouTube video ad(1) targeted to your local area

• Add educational content to your email newsletter

Why it works:

People are searching for health information online more than ever. Now you can’t diagnose patients over social media platforms, but offering general health information in a vlog can be a great way to reach potential patients.

Many people are concerned about their health and don’t have a healthcare professional on their side to ask their health questions. These sorts of health videos are a great audience for your marketing message.

Campaign Idea 3: Get the Community Together

The What:

An event video promoting a community health event at your office.

Here’s an example:

We made this video for the Pritikin Center to promote their intensive weekend program, “Taste of Pritikin”. We designed this video to promote both the event and Pritikin as a whole, using engaging interviews and bright visuals.

Where to distribute:

• Post on Facebook(2), Twitter(3) , and/or Instagram(4) depending on your target demographics

• Make a YouTube video ad(1) targeted to your local area

• Add educational content to your email newsletter

Why it works:

People are more likely to attend an event if they can imagine what the event would really be like. Video does a great job of simulating the experience of an event, giving viewers the information they need to make a decision. Also, since the video is some of the best-performing social media content, using video to promote your event will get the word out better than text alone.

These are just 3 campaign ideas, but you can mix and match them to build the perfect video marketing campaign for your practice. However you use video marketing to promote your practice, you will really see results.

Video is by far the most cost and time-efficient marketing tool, making it perfect for local physicians who want to spend more time with patients and less time worrying about business.

How We Make It Happen: Our Video Production and Marketing Strategies

Zip in Media Productions makes building the perfect video advertising campaign simple. Here’s how we make it happen:

1. We determine what video content is suited to your business

After discussing your business needs in-depth, we determine what kind of video content would suit your business best. Video marketing is one of the best ways to connect with your target audience. When done correctly, video marketing can help to build trust, increase brand awareness, and drive sales.

At Zipinmedia, we specialize in creating high-quality video content that is tailored to your specific business needs. After discussing your business goals with you in-depth, we determine what kind of video would suit your business best.

Whether you need an explainer video, a testimonial video, or a brand video, we have the skills and experience to produce a video that will help you achieve your desired results. If you’re ready to take your business to the next level with video marketing, contact us today. We’ll be happy to discuss your project in further detail and answer any questions you may have.

2. We have an efficient 3-step production process

We produce professional high-quality videos with our 3-step production process. Video marketing is one of the most effective ways to reach and engage your audience. And with our professional video production services, you can create high-quality videos that will help you achieve your marketing goals.

Our three-step production process is designed to deliver video content that is both creative and effective. First, we work with you to develop a concept and storyboard for your video. Then, our team of experienced filmmakers will produce and edit your video, ensuring that it meets all of your specifications.

Finally, we’ll help you promote your video through social media and other channels. With our video advertising agency, you can create videos that are both professional and high quality. So if you’re looking to reach and engage your audience, contact us today.

3. We will ask for feedback

Throughout the production process, you’ll have multiple opportunities to give us feedback. We’ll make revisions based on your feedback to ensure your videos are perfect. Healthcare marketing video is a powerful marketing tool that can help businesses to reach a wider audience and promote their products or services.

However, video production can be a complex and time-consuming process. That’s why we offer our clients the opportunity to give us feedback at various stages of the production process.

This way, we can make sure that your video is just the way you want it. We’ll make revisions based on your feedback, ensuring that your video is perfect before it goes live. So if you’re looking for a video marketing solution that will deliver results, get in touch with us today. We’ll be happy to discuss your needs and provide you with a free quote.

4. Your videos are ready to be shared

Now that your videos are complete, it’s time to start sharing them with the world. But before you do, you should keep a few things in mind.

First and foremost, video marketing is all about creating content that is engaging and informative. With that in mind, make sure your videos are well-produced and offer something of value to your viewers.

Secondly, consider where you will be sharing your videos. Will they be posted on your website or social media channels? Or will you be using them as part of a paid advertising campaign? Choosing the right platform for your video marketing can make a big difference in terms of reach and engagement.

Finally, remember to promote your videos once they’re live. A little bit of extra effort can go a long way in terms of getting views and generating leads. So get out there and start sharing your amazing video content with the world!

5. We will track your data

We’ll also help you track your data to discover how your videos perform over time so that you can keep improving your marketing strategy. Video marketing is one of the most efficient and effective ways to reach your target audience.

Not only can you capture their attention with moving images and sound, but you can also track how well your video performs over time. This data is essential in understanding what works and what doesn’t work in your video marketing strategy.

By understanding what your audience responds to, you can adjust your strategy accordingly and continue to improve your results. This would be an ongoing process that we can improve on.

At Zipinmedia, we understand the importance of data-driven video marketing, and we’re here to help you get the most out of your video campaigns.

 Let’s get started building your perfect video marketing campaign. Fill out our contact form to set up an appointment with our team of marketing specialists, or call us at 305-482-1285 to get started right now.

Who We Service – Video Production for the Healthcare Industry

Zipinmedia has produced over 40,000 videos across many industries. If you are in the healthcare industry, we invite you to contact us. We are confident that our team will be able to turn your project into a professional-quality video that is enjoyable for your audience and affordable for your budget.

We are the leading source for the following list of videos:

• Hospital Video Production – Not only can hospital video marketing provide a way to market your business and brand but it can also be used for providing support for patients. With our competitive pricing and possible ongoing contracts, there are many types of videos we can create to help your hospital thrive.

• Private Practice Video Production – Private practices need to work on how they can be seen as different from general practitioners and internists. Word of mouth will only provide a temporary rise in patients, so engaging in more traditional marketing methods is essential. Video is a good way to communicate this point.

• Dentist Video Production – In Florida alone, there are over 5,000 dentists competing. Dentagraphics data shows that there are over 3,000 specialty practices in the state and so you’re up against precisely 6,000 competitors. Dentist profiles, testimonial videos, and other marketing methods are the only way to make an impression on your competitors. If you want to get noticed, these are the most effective ways to do it.

• Plastic Surgeon Video Production – We understand that choosing a plastic surgeon is never easy- there’s a lot of trusts involved and potential patients want to know more about your practice before scheduling an appointment. One way to do this is through videos from staff or doctors, who can explain what procedures they offer, or perhaps show examples of their work.

• Psychologists and Psychiatrist Video Production – Research has shown that those who get the help they need are more likely to succeed, as rapport with a psychologist/counselor/psychiatrist is essential. Some people might be reluctant to share personal stories with someone they just met. That’s why videos can help – they can build rapport before the meeting, making your new contact feel more at ease.

• Mental Health Center Video Production – Mental health centers can also use video clips to show off how effective, safe, and in tune with modern technology the center is. This is a great way to generate new clients, without discriminating against working people or those who are less educated.

• Pharmaceuticals – The use of video in healthcare will continue to be prevalent because it can be used to promote a drug, attract investors or just establish credibility with a doctor. It is imperative that we keep taking the best steps forward with videos like these.

• Orthopedics Video Production – Orthopedic surgeons and doctors are in high demand nowadays, given our world’s increasing life expectancy. But the profession is complicated, and often not well-understood by the public. Take advantage of video and you’ll find that it informs the audience, while attracting more views to your practice.

• Cardiologists, Dermatologists, Ophthalmologists, and More – Video marketing can be an excellent tool for any company within the healthcare industry, but it can be especially helpful if your practice is part of a larger organization. At Zipinmedia, we’ve got everything you need to really quickly and easily boost your business. Our videographers, animators, and more can work on a range of projects to suit your needs.

If you work in the medical field, video can help you. The only question is whether you’re willing to do it.

What Kinds of Videos Should You Be Creating To Promote Medical Practice? | Let’s Discuss – Call 305.482.1285

A video is worth a thousand words, as the saying goes. It can be a great way to communicate your message and engage with your audience.

There are many different types of videos that can be created, depending on what you want to achieve. Here are some types of videos that might be good for your business:

Explainer Videos

These are short videos (1-2 minutes) designed to explain the benefits of your product or service. They typically feature someone speaking directly to the camera while they walk through an overview of what they’re talking about.

Product Demonstration Videos

These are longer videos (3-10 minutes) where you show how someone would use your product or service in their day-to-day life. These videos often feature interviews with people who have experienced your product and can share their thoughts on what it’s like to use it.

Q&A Videos

These are videos that give you the opportunity to answer questions from YouTube viewers. You might present yourself as a spokesperson answering questions, or maybe in your video someone else answering questions for you.

Product Overview Video

This is a longer video ( 3-10 minutes), but it’s about your product and how people could use it. It might also include interviews with people who have experienced your product and can talk about how they’ve used it or what they think of it.

Creating a video is a great way to connect with your audience and give them a taste of who you are and what you do. If you’re not sure where to start, there are plenty of resources out there to help you get started, including templates and tips on what kinds of videos tend to perform well. Whatever route you decide to go, video is a powerful tool that can help you achieve your marketing goals.

Contact us now at 305.482.1285 to learn the best marketing ideas for doctors’ offices.