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Video Marketing with Zipinmedia – The Leading Marketing Video Production Company

Video is everywhere. It has overtaken text and image as an elite form of content development – a way to easily communicate with a viewer that extends beyond the written word. Organizations that invest in video marketing see

Better conversions
Better branding
Better customer loyalty

Marketing is about emotion. It’s about identifying an area of need, and showing how your company is uniquely equipped to meet that need. It’s about sharing a message and making sure that that message is remembered. Video is the best way to meet all of these needs, and the best video marketing company is Zipinmedia – a video production and creative marketing agency that develops and produces custom video across all industries.

Learn more or get started today by filling out our online form or calling (305) 482-1285.

Zipinmedia – Your One-Stop Media Company

Zipinmedia is a video production company based in South Florida, with clients across the United States. We produce video for a wide range of different industries, including corporate video, event video, training videos, and other videography.

But many – if not most – of our videos are used for some form of video marketing. You see videos on YouTube, Facebook, and LinkedIn. You see videos as advertisements played before other videos on news sites and sports blogs. You see videos auto-play when visiting a variety of different media. And of course, you see these used on commercials and offline media as well.

We created Zipinmedia as a video production company. But these days, video production and marketing are linked in more ways than ever. That’s why Zipinmedia has become a partner for companies across the United States that are hoping to find a video marketing service to improve their social reach, create memorable advertisements, and compliment other forms of content.

We work with organizations large and small, in industries that include, but are not at all limited to:

Healthcare
Retail
Food Services
Finance
Religious Organizations
Non-Profits
B2B
Hospitality
Tourism
Home Services
Real Estate

Many other digital marketing agencies also use our video services for their clients. We provide a silent partnership that allow us to create the content that these marketing companies offer as part of their own packages.

In addition to creating the video, we can also provide digital and video marketing services ourselves. We know video. We know how to get it to a wider audience. We know how to use it effectively on and off your site, and have supplementary services like website design, content writing, SEO, Adwords management, and social media marketing to help your company – and your video – thrive.

We are here to be your partner in success. Based in Miami, we are pleased to have clients in Fort Lauderdale, West Palm, Orlando. Tampa, Jacksonville, and as far away as New York and California. Our clients turn to us for all their video marketing needs, and we become an extension of their business as invested in their success as they are.

Corporate Video Production

We try to guide you in making not just one video out of our shoot but multiple.

Conference Video Production

We try to guide you in making not just one video out of our shoot but multiple.

Event Video Production

Videographers ready to help you capture your companies best moments.

Product Video Production

Learn how we can help your product line grow, using video.

Video Marketing

Examples Video Marketing

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Video Marketing Use Cases

What is Video Marketing?

Almost all modern marketing – especially online – depends on some form of content. Traditional content (content writing and images) were the original strategy used in online marketing to capture their audience. Those strategies are still effective, which is why we offer them here at Zipinmedia, but it is video that has become the media of choice for savvy businesses hoping for better reach and more return from their advertising investment.

Video marketing is marketing that utilizes the strength of video across a variety of media. There are many different approaches to creating these videos. They can be used to:

Brand a business.
Promote a product or service.
Introduce a feature.
Engage potential customers, and more.

In some ways, any video created for your business can be used for marketing, and any video you use externally to share something about your business is essentially video marketing in some form.

Experts in video marketing also use video to make data driven decisions, creating videos for different audiences and different stages of the purchasing pipeline to obtain more sales. Some are used to raise awareness of a business, and others are used to get that final conversion.

There are so many different approaches to video marketing that the limitations are only your imagination. Whatever goals you have for your campaigns, our video marketing company can make it happen.

Why Video? How Video Changes the Way We Think of Marketing

So we know that video marketing is popular and effective. We know that more companies are using video, and that it is an excellent tool across a variety of media platforms. But what it is that makes it the best choice for so many marketing campaigns? Why is it sometimes the only major investment that some of the biggest businesses in the United States make?

Easy Flow - Commercial | Corporate Video | Product video | Sales Tool

from Zip In Media Video Production

Easy Flow - Commercial Video marketing | Corporate Video | Product video | Sales Tool

This is one of a series of video we completed alongside the brilliant team at Easy Flow. Video marketing has never been as important as it is today. Being in business now that COVID-19 is around is difficult. It’s good to have a product or service that comes in handy to help keep you safer. Use video Marketing to get the word out. We now use these Easy Flow devices all the time thanks to Easy Flow’s marketing ideas. Knowing how timely this product is we did everything in our power to go as quickly as possible. Contact us today so we can help you get your product out to market as soon as possible.

Video Marketing Videographers and Videography

The reason is because video offers something that other forms of marketing can’t match. The benefits of video marketing include:

Video Grabs Attention – Video naturally has a way of grabbing the attention of the reader. Through its colors and moving imagery, everyone notices video when they see it, while other marketing tools (like text and image ads) are much easier to miss or scan over.
Video Builds Trust with the Viewer – Marketing studies have shown that, as someone watches a video, they start to get to “know” the company. That company starts to build a rapport. That’s why companies that use video correctly also convert better by building a connection with the business.
Video is Helpful on Mobile – As more and more people use the phone to access information, video provides some relief from the eye strain and effort that comes from scrolling and tapping screens and navigating websites. Tilt the phone, and a potential customer can watch a video in its entirety on an HD screen with minimal additional effort.
Video Reduces the Workload of the Viewer – Similarly, on the whole, it takes significantly less effort on the part of the user to watch a video than it does to read an article or scroll through a slideshow. Marketers for years looked for ways to reduce tasks on the reader, as research showed that the less a user had to do, the more likely they were to stay on a page and make a purchase. Video is easy, requiring almost no labor on the part of the visitor.
Video is Easier to Digest – Video makes it much easier to not only watch information, but understand it. With the right clips, the right graphics, and the right information, video marketing can make it easier for a person to visualize and understand complex information. Even passively, when a user isn’t actively watching a video, they are absorbing information any time a video plays.
Video Can Easily Be Shared – Video is shared more often than other forms of content. On social media, video is more likely to get engagements (likes, comments, shares, retweets), and more likely to be watched/viewed once it is posted than links to articles or even images.
Video Can Be Fast – The average attention span of a possible customer is sometimes as little as a few seconds. It is not long enough to read any words or glance closely at any photos. But well produced video only needs a few seconds to start getting a message across.

These are only some of the many advantages that video marketing offers. Video is also one of the few types of content that can be shared across multiple forms of media without any punishment in search engines, and – if the video itself is marketed well – can catapult to the top of Google search results.

There are many advantages to a video marketing campaign, but first you need a company that you can trust to create it. With over a decade of experience and some of the highest quality videos available, Zipinmedia is ready to begin helping you achieve your video goals. Call (305) 482-1285.

How to Use Video to Market or Advertise Your Business

We know video works. We know that it is effective at sending a message. But the question that many businesses have is HOW they can use it.

One of the best parts of video is that there aren’t many limitations. You can create one video for your website, one video for your social media account, and one video for your ad buys, but you can also create a single video that can be used across all different media. It depends on your goals and the way you’re trying to brand yourself.

With that in mind, we’ve created a lot of video in our time here at Zipinmedia, and are happy to provide you with ideas if you need direction for your next project. The following are some types of video and video marketing ideas to help guide your investment.

Video Marketing Ideas for Your Business

Video Marketing Reviews

Video Marketing by Industries

Medical

Videographers ready to help you capture your companies best moments.

Education

Videographers ready to help you capture your companies best moments.

Non Profit

Videographers ready to help you capture your companies best moments.

Financial

Videographers ready to help you capture your companies best moments.