Web Video Production

Planning is such an important part of video production and the service that often sets us apart from our competition. The pre-production phase is where we essentially design what the video will be, starting on everything that is needed in order for the final product to be as successful as possible.

We pick a date for production day (or, if it is an event, we plan for the event date) and then we get to work determining all that needs to be done in order to make sure that the final video is exactly as you envisioned, with every part designed perfectly for your business and brand.

During the pre-production phase, we plan for what the video will entail, including, but not limited to:

• Storyboarding
• Scripting
• Interview Questions
• Translations
• Subtitles
• Green Screen
• Crew
• Equipment
• Animation
• Acquisition of Talent/Actors
• Location of Shooting
• Studio Rental
• Make-Up Artists
• Voice Overs, and More

This planning stage is what makes production go well, and so we map out all the details, complete any scheduling, and get to work on any components that are going to be needed to help create the ideal video.

On the day of production, all those pieces come together. If we’re shooting on location, we’ll be there on time with all of the equipment and setup we need. If we’re shooting in our studio or in a space we’ve rented, everything will be ready for the shoot to take place.

If we need to interview anyone, talk to any of your staff, or make any b-roll of your office, our videographers will make sure that everyone involved is as comfortable as possible and with as minimal interruption to your day-to-day life as we can.

Production yields potentially hours of footage, depending on what we are creating. The next step is to turn all of that footage into something that is ready to be seen. That is the post-production stage, where we comb through all of the footage that we’ve created in order to produce a final web video that matches your expectations.

Before we even begin, we will set you up with your own project management portal. You can use this portal to track our progress, see some of our edits, make approvals, and see your video idea come to life. After you’ve received access to the portal, we get to work on the post-production phase, where we complete your video in parts to make sure that it’s perfect when we’ve finished.

This process includes:

Rough Cut

We first start with a rough cut. We take all of the footage that we have collected, and we start placing them in the necessary order in order to tell your story. At this stage, we haven’t completed some of the color corrections, lighting corrections, audio additions, and some of the other finer points that we need for a video to be ready for viewing, but you’ll have an excellent grasp of what we’re trying to accomplish with your web video. We send it off for your approval and notes.

Fine Cut

Once we’ve received back your feedback, we then create the fine cut. During this stage, we’ll integrate all of your feedback and then start to add all the extras that make for a well-produced video. For example, here is where we’ll add the transitions, text, and graphics, and finish everything we need to make sure your message is clear. Once again, we’ll send it to the project management portal in order to receive your feedback and approval.

Final Cut

Now that we have a near-perfect video, we move forward and onto the final cut. As you expect, at this stage, all the color, lighting, and audio collections have been completed, all the edits have been made, and the final cut is ready to meet your goals.

This process helps us create a great web video with a fast turnaround that meets all of your requirements. We’re confident that the final product will help you meet your goals, and we’re always ready to create videos on an ongoing basis or wait until you’re ready for the next order.

…And Beyond

If a web video is posted online, and no one is around to see it, does it get any views?

No.

So that is why we are available to go a step further. If you’d like, we can partner with your company to provide additional services to help get your video views and make the most of your new campaigns. It’s one way that we’re trying to be a different type of video production company – one that is here to be your partner in your success, not just some third party.