Our Online Video Production Process at Zipinmedia
You need a video to help you with your online goals. We are a video production company. Most of the time, when a business calls us for their video production needs, they do not have a video production team in-house, and are looking for someone with expertise to help drive the process towards their goals.
So it’s odd, then, that many other video production companies here in Florida and beyond, expect your organization to do all the planning and work. Here at Zipinmedia, you can come to us with an entire plan, or you can come to use with nothing more than a goal, idea, or thought, and we can run with it in a way that provides the best possible results.
While we welcome your input, we believe that our role is to be the video production team that you do not have – the team that you can turn to in order to get the support you need, the way you need it, and integrate with your organization in a way that makes the process of working with us as seamless as possible.
We do this using a production process that is catered to transparency, collaboration, and of course – making sure that your final video is perfect from beginning to end. Our process includes the following:
Pre-Production
Planning is such an important part of video production, and the service that often sets us apart from our competition. During the pre-production phase is where we essentially design what the video will be, starting on everything that is needed in order for the final product to be as successful as possible.
We pick a date for production day (or, if it is an event, we plan for the event date) and then we get to work determining all that needs to be done in order to make sure that the final video is exactly as you envisioned, with every part designed perfectly for your business and brand.
Because there are so many different types of web video, the process here can be completely different from one organization’s video to the next. It’s why it’s so important for us to be prepared for whatever your needs may be. During the pre-production phase, we plan for what the video will entail, including, but not limited to:
- Storyboarding
- Scripting
- Interview Questions
- Translations
- Subtitles
- Green Screen
- Crew
- Equipment
- Animation
- Acquisition of Talent/Actors
- Location of Shooting
- Studio Rental
- Make-Up Artists
- Voice Overs, and More
This planning stage is what makes production go well, and so we map out all the details, complete any scheduling, and get to work on any components that are going to be needed to help create the ideal video.
Production
On the day of production, all those pieces come together. If we’re shooting on location, we’ll be there on time with all of the equipment and setup we need. If we’re shooting in our studio or in a space we’ve rented, everything will be ready for the shoot to take place.
If we need to interview anyone, or talk to any of your staff, or make any b-roll of your office, our videographers will make sure that everyone involved is as comfortable as possible and with as minimal interruption to your day to day life as we can.
When multiple cameras or multiple videographers are needed, our team works synergistically to make sure that we’re as efficient as possible so that we get the most possible footage for your time. By the time we’re done, we’ll clean up, say our goodbyes, and get ready to turn the footage into something you’ll be ready to place online.
Post-Production
Production yields potentially hours of footage, depending on what we are creating. The next step is to turn all of that footage into something that is ready to be seen. That is the post-production stage, where we comb through all of the footage that we’ve created in order to produce a final web video that matches your expectations.
Before we even begin, we will set you up with your own project management portal. You can use this portal to track our progress, see some of our edits, make approvals, and see your video idea come to life. After you’ve received access to the portal, we get to work on the post-production phase, where we complete your video in parts to make sure that it’s perfect when we’ve finished. This process includes:
- Rough Cut – We first start with a rough cut. We take all of the footage that we have collected, and we start placing them in the necessary order in order to tell your story. At this stage, we haven’t completed some of the color corrections, lighting corrections, audio additions, and some of the other finer points that we need for a video to be ready for viewing, but you’ll have an excellent grasp of what we’re trying to accomplish with your web video. We send it off for your approval and notes.
- Fine Cut – Once we’ve received back your feedback, we then create the fine cut. During this stage, we’ll integrate all of your feedback and then start to add all the extras that make for a well produced video. For example, here is where we’ll add the transitions, text, graphics, and finish everything we need to make sure your message is clear. Once again, we’ll send it to the project management portal in order to receive your feedback and approval.
- Final Cut – Now that we have a near-perfect video, we move forward and onto the final cut. As you expect, at this stage, all the color, lighting, and audio collections have been completed, all the edits have been made, and the final cut is ready to meet your goals.
This process helps us create a great web video with a fast turnaround that meets all of your requirements. We’re confident that the final product will help you meet your goals, and we’re always ready to create videos on an ongoing basis or wait until you’re ready for the next order.
…And Beyond
If a web video is posted online, and no one is around to see it, does it get any views?
No.
So that is why we are available to go a step further. If you’d like, we can partner with your company to provide additional services to help get your video views and make the most of your new campaigns. It’s one way that we’re trying to be a different type of video production company – one that is here to be your partner in your success, not just some third party.
Get Started on Your Web Video – Contact Zipinmedia Today
Every organization has a message to share, and while there are many ways to get that message out there, there is no better way to make sure that you’re spreading awareness of who you are and what you offer than by creating a video. Video tells a story better than any other type of content, especially online, where attention spans are low and so much is competing for people’s attention.
When you need web video, whether you’re in nearby Miami and Fort Lauderdale or elsewhere around the country, our team here at Zipinmedia is the best choice to meet your needs. Give us a call today at 954-419-5719 or fill out our online form, and one of our team members will respond to you as soon as we can. We’re excited to hear more about your video, and get started on your next production.
