Our Production Process – From Idea to Final Video
One of the ways that we’ve been able to become such a force in the video production world is the way we’ve defined our process. Every step of our video production process is built around making sure we can create final products that exceed your expectations, and do so in a way that is so transparent that our clients know that they’re getting the best possible results.
We encourage every one of our clients – whether one time or ongoing – to see us as though we are a part of their business rather than a third party. We make every effort to get to know you as a business, and we act as though we were in an in-house provider.
Like any in-house provider, we consider it our role to take as much of the work off of your team as possible, integrating only the amount of involvement that you need or want to provide. You can come to us with nothing but a goal – or in the case of these training videos, the idea you want to train – and we can do the rest.
Once you’ve contacted us about what you’d like your video to be about, we get started with the planning process. Our team is available to handle everything:
- Graphic Choices
- Actor/Voice Actor Scheduling, and More
Some trainings require a bit more involvement in order to make sure that all the information is accurate. In these cases, we’ll schedule the phone calls or meetings with your team, make all the necessary notes, learn any products of yours that we need to, and more, to make sure that the final video will have all the information it needs to accurately communicate with its desired audience.
Planning is so important. But once everything is ready, it’s time for production day. This is when we start to put everything that we have planned together.
With so many different ways to make training videos, the actual production process varies considerably. Sometimes, we go out and get the footage we need, either by heading to you and recording your speakers, or placing the actors that we’ve hired in the correct location for us to record. Other times, we start getting the animations ready, begin screen recording, establish product video, and more.
Our videographers are talented and our pre-production organization helps this stage go smoothly. We have multiple cameras when needed to capture all angles and always set up early to ensure that we have plenty of time to complete all of our footage.
The production stage is critical for getting all the footage we need, but it is the post-production stage where all of that work begins to turn into something that can be viewed by the public.
It is also here where we’ve established several processes to both improve the quality of the final video and make sure that you’re kept apprised and engaged throughout the process. We want you to feel connected to what we’re doing, able to follow us along and offer input as needed.
That is why we connect you with a login to your own personalized project management system. You can log in any time you want and see where we are in the post-production process, so you feel confident everything is moving forward. In addition, we will use your feedback during the different stages of post-production training video editing. These include:
- Rough Cut – During the rough cut, we put together all of the different pieces to create a baseline story. At this stage, we have not yet completed color corrections, adding text, and other edits yet because we wait to make sure that all the information is present. We upload the video to the project management dashboard and await your feedback.
- Fine Cut – After we have received your feedback, we start to put the finishing touches on it. We start adding text, fixing color balances, adding any animations or graphics, lining up sound or music, and otherwise piecing together the final design. Sometimes this stage is enough, and the final piece is ready to be shared. But once we’re completed, we send it to you for any last feedback and make sure that it meets your needs and expectations.
- Final Cut – At this stage, all of the training video feedback is in, and we’re ready to share it with the world. We will then send it to you in your preferred file format or, if you prefer, we can start to upload it to any video hosting site that you use so that it is already in place and ready to go.
At this stage, the process is complete, we are able to give you the video and wait for the next training video you need. Typically, this is completed within only 3 to 4 weeks depending on the type of video.
However, many of our clients contact us to help them after the video is ready, for something we like to casually call “post-post-production.” This is where we monitor your video analytics, look for opportunities to boost your training video’s visibility, write your YouTube content, advertise your social media videos, and much more.
Because we are your partner in your video production needs, we are ready and able to make sure that the video that we create is getting seen the way it deserves to be seen.
Our process has been perfected over the course of a decade, and is why we are able to create video on time and on budget, always delivering to the best possible standards available.