Commercial Video Production

Types of Commercial Advertising Videos

The following are some of the different types of commercial videos that you may consider, but we want you to know that videos can be creative and don’t have to fit into specific boxes.

• 15 or 30 Second Spot Videos – Traditional commercials, called “Spots,” are often sold in 15 to 30-second increments. We can design commercials directly around that length to help spread brand awareness, introduce a product, and much more.

• Explainer Videos – Explainer videos are more commonly used on websites, but can also be used as commercials. They describe a product or service fast, in a way that is easy to digest.

• Company Profile Videos – Commercials are typically short, 15 to 30 second clips. That doesn’t always leave enough time to “Sell” but it does leave a lot of time to the brand.

• Product Demonstration Videos – Similar to explainer videos, sometimes, you need to introduce as many people as possible to a new product. Product demonstration videos make it possible to show everyone how useful your product is.

• Employee Portrait Videos – Many companies have been using employee portrait videos as a way to humanize the workplace. These commercials typically feature one or more employees explaining their story and their connection to the work they do.

• Live Footage Videos – Live footage commercials are niche commercials typically used to market events, although they can be used to show the inside of a workplace.

Video is a type of creative media, and as such, there are very few limitations on what you can do with it.

If you need something different, or if you’re relying on us to decide what type of video to do, and we believe that there is some unique approach we should take, we’ll be sure to get it done even if it does not fit these traditional categories.

As a full-service production company, we not only create commercials but also manage every stage from concept to delivery, ensuring a polished result.

Our track record shows how we’ve consistently delivered content that helps businesses grow their visibility. In addition to production, we provide expert video editing, sound design, and even visual effects to enhance the overall look and feel of your project.

We also consider practical factors like video cost, so you can plan effectively while still receiving professional-quality work. Beyond traditional commercials, we specialize in creating social media videos designed to capture attention quickly and engage audiences where they spend most of their time.

Shoot Locations and Subjects

Commercials are designed to stand out in ways that are specific to your business or organization. To do that, we will need to get or create footage.

Because every commercial is unique, the type of footage we gather may be different depending on what type of organization, product, or service we’re marketing. But at any moment, we may need to grab footage from a variety of sources, including:

In-House Commercial Videos

Sometimes, we need to grab our footage from you directly.

• We send our commercial videographers to your workplace or to an event that you’re sponsoring and capture as much as we can.

• We can capture live footage of people working, celebrating, or enjoying their time at your establishment.

• We can also hire actors to pretend to perform those tasks, but do so in a way that is realistic to the space.

Celebrity Featured Commercial Videos

Another popular style of commercial is one that features a celebrity of some kind. These may include:

• Local Celebrities

• Singers/Musicians

• Athletes

• Famous Actors/Actresses

• and More

If we believe that we need to have a famous person on screen in order to attract people to your brand, we’ll try to find the information for their agent and see what their commercial video production cost is and availability.

Animated Commercial Videos

Animation is a great way to capture attention, as it allows you to add a video that typically can not be done as easily with real human beings.

Animation adds color, makes it easier to show information in a way that is digestible and can be completed as a standalone form of video or added to any other type of video.

Product Videos

Product manufacturing and distribution companies often find that the product itself is the best subject for the video.

Featuring a new product in either a television or online commercial is thus one of the best ways to make your video work for you.

Whiteboard Videos

Whiteboard-style videos, which are typically – although not always – combined with animation, are a very effective way to capture attention.

We can help you create whiteboard videos that look professional and clearly explain a topic to the potential viewing audience.

These are, of course, only some of the many subjects that could potentially be used in your commercial video production. Because each one is unique to your business, we’ll get to know your company and brand and determine the best approach to your company’s video.