Who We Are at Zip In Media
Zip In Media is a Florida based video production company. We work locally in the Miami, Fort Lauderdale, West Palm Beach, and South Florida area, and we have clients nationally that work across the United States and are looking for a partner in their video development.
What makes us different from other video production companies is that we connect with your organization as though we were a part of it.
In an ideal world, every business would have their own in-house video production team:
- A team that knows and understands the technology of video.
- A team that can provide footage from multiple angles, with multiple cameras.
- A team that understands how to tell a story through video.
- A team that can tell a story through film.
- A team that can schedule actors, create animations, and more.
Here in the real world, few companies have the resources – or even the need – to hire, train, manage, and monitor that many experienced staff members. It’s why we’ve been contacted not only by SMBs, but also Fortune 500 companies, looking for someone to partner with them to create the videos they need.
But it’s also what has shaped the way we operate. We don’t produce video as though we’re a third party vendor. We produce video as if we worked in house – taking a personalized and professional approach to video production that gets to know you. Just like if you had your own video production team, we also work in coordination with you in whatever way works best for your organization.
If you have an entire idea and script outlined and would like us to put it together, we can help.
If you have nothing more than a goal – no plan, no script, no idea – we can run with it with as much or as little input as you want to provide. Some of our clients send us their creative ideas, while others let us manage the entire project from beginning to end using our expertise along the way.
Zip In Media has been producing video for over 12 years, before online video gained any popularity. We have since grown, increasing both the services we offer and the process we use to manage our customers. Zip In Media is also a full service video production company, which means if you need additional video beyond commercials, we can assist there as well.
With over 40,000 videos created across well over 100 different industries, Zip In Media is available to take your idea and help you reach your goals.
Our Commercial Video Production Services
The purpose of advertising video production is to create a video that captures attention and creates a memorable impression to the viewer.
These videos are slightly different than other types of productions. They are usually played automatically on a medium that is not controlled by the viewer – for example, a commercial may play in between an inning during a baseball game, or automatically before a video you’re trying to watch online.
That’s different from, say, a product video that is placed on an Amazon page, where the viewer purposefully clicks on the video in order to make a decision about a purchase.
That also means that this type of video has the be created differently. It has to have as much information as possible in a shorter time. It has to be memorable, ideally capturing attention but at least meeting the audience where they are. It has to also be perfect, as few people have the patience to sit through an otherwise awkward, thrown together video.
With all of our experience in commercial video production services, we’re confident that we can craft a video that matches the narrative you want for your company. Because we get to know you, and because we know how to create commercials that make an impact with the viewer, we will be able to find the strategies and approach that will best help you reach your goals, using your budget in the most efficient and effective way possible.
We create any type of video, so if you imagined a commercial different from what we described, rest assured that we can craft it. In addition, commercials these days can be found in two separate mediums, and we are able to make adjustments to the commercials to match the medium. These include the following:
Television Commercial Video Production
Although so much advertising takes place online today, the word “Commercial” is directly associated with television – and for good reason, as TV commercials have existed for over 80 years, and will continue to be a part of mainstream advertising for decades more.
But TV commercial video production has also changed considerably. With improvements in video quality and messaging (along with the thousands of advertisements that people typically see in their lifetime), it’s extremely difficult to create an in-house commercial anymore, especially one that captures attention in a world where people frequently tune out the television.
You need quality, which is why working with an experienced commercial videographer and a team of highly skilled editors is the best choice. We are able to plan every part of what makes an effective video, and can adjust based on your budget to determine if we need:
- Actors or Celebrities
- B-Roll, and More
Our team comes up with a plan that will get your organization noticed, and does so in a way that is fit for the TV audiences. If you know where the placement is going to be, we can adjust the video for that placement, or if you’d like something more generic that you can use across multiple audiences, we can help there as well.
Television remains a great place to advertise your brand, and our commercial video production for TV audiences will make sure that your video will make that desired impact.
Commercials for Online Videos
TV may still be best associated with commercials. But many businesses have moved more and more to online advertising. Video plays many roles within the online marketing and online media world, but “commercials” are also still very common, and you can find them in many different places including:
- Social Media
- News Videos
- Visual Advertising, and More
Online commercials are arguably becoming more common as technology improves. Now, any organization that shows video (for example, a website like ESPN playing a sports clip) can have advertisers pay to show video before, during, or after the clip is viewed. That makes online commercials resemble traditional television ads.
It is also possible to pay for “commercials” to play before someone can see social media video or directly on someone’s screen. In some cases, commercials can be added to sidebars, and play automatically when someone visits a website.
Overall, there are many ways that commercials can be used online as well, and savvy businesses have long learned that taking advantage of these different avenues – especially when creating video that matches the desired audience – is a great way to make sure that your brand is getting noticed. At Zip In Media, when you need commercials for online use, or any type of online video, our team is here to help.