10 reasons why video blows other media out of the water

They say a picture is worth a thousand words, but with video, you can have both! Video is far outperforming traditional forms of media online, and for good reason. Here are some ways in which video reigns supreme over other media when it comes to the web.

1. Video can communicate without words

One of the greatest advantages of online video marketing is you don’t always need words to send your message. Video can convey images and situations that do the describing for you. This creates a sensory experience for your audience that written media can’t match.

2. Video is easier to consume

Video is more condensed, giving it the advantage of being processed more quickly over other media. Images in a video can be narrated or explained at the same time they are show. Other media can’t simultaneously display images and their explanations, giving video an advantage that is crucial in this age of fast-paced consumption.

Ready to get started with video? Zip in Media can help. Call 305-482-1285 today.

computer and typewriter
Video marketing is blowing traditional media away.
3. Video has heart

The ability for video to convey stories without words creates an emotional connection between the video and its audience. The combination of images, words and music creates an atmosphere and sense of place that written media and infographics can’t replicate.

4. Video is more memorable

Video can get stuck in your head, and that’s a big plus! People remember video marketing content more readily and vividly than messages in other media, such as written words. The combination of images and sounds can create a long-lasting impression in the mind of the consumer. If you’re looking to make your business or brand memorable, video is the way to go!

Taking video of a city
Online video can show as well as tell.
5. Video SEO can’t be beat

From pageviews to engagement to inbound links, video does wonders for search rankings that other media can’t match. Video is a surefire way to generate more engagement and climb up search pages. For example, if you choose to build brand awareness with video, it can double as marketing as it builds inbound links throughout the web. There is no better form of media for generating inbound links than video!

6. Video is all the rage

Online video is dominating internet traffic, and it will only grow larger as video technology and the platforms that support it improve. Video ensures your business is on-trend and reaching a wider audience than, say, an email campaign.e likely to stick.

Let’s talk! 305-482-1285

Woman remembering video
Video marketing campaigns can stay stuck in your head.
7. Video contains all other media

Video can contain all other media in it! Words, images, sound and animation can all fit into a single video, creating a well-rounded experience for your customers. This is the ‘it’ factor of video that will captivate your audience.

8. Video can target specific groups of people like women, men, and age groups.

Video analytics and targeting are getting more and more accurate, allowing you to target your desired audience with ever-increasing ease! Targeting your video will ensure it reaches the right audience across the web much more reliably than any print ad or radio broadcast would.pact.

Phone with share video
Online video will only get bigger.
9. Video content can be recycled

Whether you want to reuse it across social media platforms or for a later campaign, video lends itself well to being recycled. Reusing video content for the same topic creates more opportunities to target a keyword. Reusing video across social media and video platforms help reach a new audience. With a little editing, longer videos can be repurposed into bite-sized social media clips and reused themselves! Video is unique in how well it lends itself to reuse.

10. Video can be cost-effective

Video production costs have never been lower, and if used right, online video marketing campaigns are memorable, long-lasting and can be easily reused for other campaigns. All of the benefits of video combine to lower your cost per acquisition, ultimately making video cost-effective.

Want to learn more about what video can do for your business? Our team at Zip In Media productions stands ready to help you create a video for your business that will give you results other media can’t beat! Call us at 305-482-1285 or fill out our contact form to get started on your dream video today!

Types of videos we create | Lets Discuss 305.482.1285

Corporate Videos
Introduce your business with a custom video
Testimonial Videos
Let your satisfied customers do the talking!
Training Videos
Explain complicated processes for clients and employees
Product Videos
Help customers know your products as well as you do.
Social Media Videos
Engaging with users on all your social channels.
Web Videos
Post these short videos anywhere online.
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Animated Videos
Give your message extra flair with animation.
Blog / Vlog Videos
Improve your SEO with vlogs.
HTML5 Videos
Put your clients in the driver’s seat.
Event Videos
Marketing events is tough, why not use video?
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Video Tips
Highlight key topics with short Q&A style videos.
Infographic Videos
Help your clients understand processes you can’t explain with footage alone.

Industries We Collaborate with | Lets Talk 305-482-1285

Medical Marketing Videos
We create marketing videos for all types of medical practices.
Financial Marketing Videos
Creating engaging content for sophisticated message.
Non Profit Video Marketing
Ensuring that non profits can convey there message accurately and successfully.
Tourism Video Marketing
Our team as worked with many local and national branding campaigns

Types of videos we create | Lets Discuss 305.482.1285

Corporate Videos
Introduce your business with a custom video
Testimonial Videos
Let your satisfied customers do the talking!
Training Videos
Explain complicated processes for clients and employees
Product Videos
Help customers know your products as well as you do.
Social Media Videos
Engaging with users on all your social channels.
Web Videos
Post these short videos anywhere online.
k k
Animated Videos
Give your message extra flair with animation.
Blog / Vlog Videos
Improve your SEO with vlogs.
HTML5 Videos
Put your clients in the driver’s seat.
Event Videos
Marketing events is tough, why not use video?
p p
Video Tips
Highlight key topics with short Q&A style videos.
Infographic Videos
Help your clients understand processes you can’t explain with footage alone.

Industries We Collaborate with | Lets Talk 305-482-1285

Medical Marketing Videos
We create marketing videos for all types of medical practices.
Financial Marketing Videos
Creating engaging content for sophisticated message.
Non Profit Video Marketing
Ensuring that non profits can convey there message accurately and successfully.
Tourism Video Marketing
Our team as worked with many local and national branding campaigns