Product Video Production with Zip In Media
Product video production is the tool that companies use to increase consumer engagement and encourage them to make a purchase. At Zip In Media, our experienced video production company is available to create quality, custom videos for any product that you may offer.
We guide every part of the production process, creating videos that highlight the product in the best possible light for all of your marketing, branding, advertising, and related needs. We encourage you to contact us at any time at (305) 482-1285, or video our sample product videos to see what we can do for you.
Product Videos – Changing the Way We Purchase
Retail has changed. More and more people shop online for the products they need, forgoing in-person shopping for the increasing ease of eCommerce shopping. But while the act of purchasing a product is different, the needs of the consumer are not.
- They want to touch the product.
- They want to see the product.
- They want to envision the product being used.
More people prefer online shopping to brick and mortar establishments, yet there are advantages to visiting a traditional in-person retail store that do not exist in the online world – the most notable of which is that you can see its quality. You can envision how it will look in your hands. You can get that “wow” factor that drives people to make a purchase.
These are actions that are impossible with online stores.
Video provides the next best thing. Using our product video production, we can create everything from close up product clips that examine the item to promotional videos that help the consumer feel as though the product is of high quality and ready for purchase.
You may not be able to re-create the experience of being in a brick and mortar store, but you can help fill in that gap, using custom video to make your product look desirable and give the viewer a reason to move forward with a purchase.
And because product video can also be used on television advertisements, online ads, and other media venues, you can even use these clips to complement your in-person retail establishment. Any time you have a product that is worth purchasing, you may want to consider the many ways that product video production can help you.