Product Video - Daimer kleenjet Pro - 30s

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Product Video Production Services

Local Product Video Production Services

Product Video Production with Zip In Media

Product video production is the tool that companies use to increase consumer engagement and encourage them to make a purchase. At Zip In Media, our experienced video production company is available to create quality, custom videos for any product that you may offer.

We guide every part of the production process, creating videos that highlight the product in the best possible light for all of your marketing, branding, advertising, and related needs. We encourage you to contact us at any time at (305) 482-1285, or video our sample product videos to see what we can do for you.

Product Videos – Changing the Way We Purchase

Retail has changed. More and more people shop online for the products they need, forgoing in-person shopping for the increasing ease of eCommerce shopping. But while the act of purchasing a product is different, the needs of the consumer are not.

They want to touch the product.
They want to see the product.
They want to envision the product being used.

More people prefer online shopping to brick and mortar establishments, yet there are advantages to visiting a traditional in-person retail store that do not exist in the online world – the most notable of which is that you can see its quality. You can envision how it will look in your hands. You can get that “wow” factor that drives people to make a purchase.

These are actions that are impossible with online stores.

Video provides the next best thing. Using our product video production, we can create everything from close up product clips that examine the item to promotional videos that help the consumer feel as though the product is of high quality and ready for purchase.

You may not be able to re-create the experience of being in a brick and mortar store, but you can help fill in that gap, using custom video to make your product look desirable and give the viewer a reason to move forward with a purchase.

And because product video can also be used on television advertisements, online ads, and other media venues, you can even use these clips to complement your in-person retail establishment. Any time you have a product that is worth purchasing, you may want to consider the many ways that product video production can help you.

Product Video Production Company

Brian Zippin

Owner / COO

Ill be one of the first team members to discuss your project. We take a personal interest in your business and project.

About Our Product Video Service

Zipinmedia handles production from beginning to end. We work with local companies in the Miami, Fort Lauderdale, Orlando, and Tampa areas. Yet some of our biggest clients are found throughout the country, sending us their products so that we can create high end custom video that exceeds expectations.

Every product is different, and the way we approach each product – and each project – is by learning more about you, your goals, and where the video will be used. What makes us stand out from other video producers is that from the moment we receive the product, we are able to handle every aspect of production until you receive the final cut – and beyond.

We do this with a production process that is transparent, efficient, and welcomes your input without holding up the project. Here’s how we have become such a popular choice among product manufacturers and retailers:

Pre-Production

Different types of video require different approaches. But no matter what angle we choose to use to create your video, we make it our role to put everything together.

That means hiring voice actors (or in-person actors). That means determining a narrative. That means planning the animation. That means writing the script, creating a light box, using the product – at any point we will happily take your contributions should you want to be more involved, but you can also rest easy knowing that your involvement is optional, and that the development of your final video is in hands that you can trust.

Production

With the product in hand and a plan in place, our product video production begins. We’ll create as many hours of footage we need to get every shot and angle. We’ll manage the logistics of the project, setting up our space or renting an area we need to get all of the best possible video. If there are any actors, animations, or other video that needs to be included we will make sure that everything is in place.

Our team will also begin collecting any graphics, complementary stock footage, sounds, music – whatever it is your project needs, our production team puts it all together.

Post-Production

We believe in accountability. We believe that it is our role – and critical for us – to provide as much transparency and potential for collaboration with our clients as possible.

We have a three step post-production process, starting with the rough cut where we put together all of the best clips to create the preferred narrative. Then we move on to the fine cut, where we start adding images, text, and cleaning up the video to be close to the final product. Then we provide the final cut, where we do color corrections, finalize the sound, and complete the project.

At each step, we invite your thoughts and feedback. You’ll be given access to our project management tool so that you can follow our progress and communicate with us along the way. You’ll be given a final product that exceeds your expectations and is ready to be moved to the next step in the process.

Post-Post-Production

We also know that there may be times you need help after the video has been made, and we’re there to help as well. We can provide marketing and promotional services, such as running advertisements on YouTube, Facebook, or Instagram, content writing for your Amazon sales page, and a variety of other post-production support.

After years of experience in the video production field, working with hundreds of different types of products, Zipinmedia is here to make sure that your final video gets you the results that you deserve.

Professional Product Video Production

How We Partner with Retailers and Product Manufacturers

We’re available for one time, made to order video or ongoing monthly contracts. While many of the clients we work with are local to Florida, our product video production service requires only a product and a plan, which is why we have clients in New York, California, Washington, and throughout the country.

We can arrange a system to create a steady flow of product features, like we do for many of our clients, or we can wait until you have a product and treat each one as unique when it arrives. If we need any shots of your manufacturing plant or store, we can head to your location ourselves to gather footage or send some someone from our experienced videography network that we’ve fully vetted for their skill and talent.

If you have products that need video, we encourage you to call us and we’re happy to talk to you about the different pricing options and the process we use when we partner with companies like yours.

Types of Product Videos We Produce

As an experienced video production company, the question isn’t what we produce, but what you can imagine. We provide animation, we’ve helped create full-feature corporate films, we’ve live streamed special events – we’re here to create what you envision for your company.

For our product feature videos, we create videos that highlight the product’s strengths, develops your brand, and offers consumers an opportunity to envision using the product themselves. Depending on the product, that may require additional graphics, animations, text, actors – each product is treated as its own distinct item, and the video we develop is there to complement those distinctions.

Below is a brief description of some of the types of product videos that our team can craft for your specific item.

Corporate Video Production

We try to guide you in making not just one video out of our shoot but multiple.

Conference Video Production

We try to guide you in making not just one video out of our shoot but multiple.

Event Video Production

Videographers ready to help you capture your companies best moments.

Product Video Production

Learn how we can help your product line grow, using video.

Product Video Production

Examples Product Video Production

Looking for more examples?

Product Video Production Use Cases

Med Air 400 Product and Services Commercial Social Media Content

from Zip In Media Video Production

Promotional Video for Air Purifier

We were asked to create a promotional product video for Med Air 400 – a medical air purification device. This video needed to show the benefits of the device and the many different situations in which a video may be needed.

The video incorporated animations, engaging text, several product details that needed to be described in detail to help consumers see that this was more than “just” a purification device. Our goal was to show that those that used the Med Air 400 device would find themselves breathing healthier air, and we combine all of these different elements as well as numerous footage of real people to make this a reality.

Daimer Product & Services Web Video Promotional Video

from Zip In Media Video Production

Quick eCommerce Video for Steam Cleaner

Daimer contacted us for a quick video, showcasing their newest iteration of their famed steam cleaner – the Kleenjet Pro Plus 300CS. This video was to be added to both their website and eCommerce websites that retailed the product so that consumers could get a quick view of what the device looked like in hand.

We set up space to show off the product, overlaid the text, and developed a script that sold customers (primarily commercial) on the product and helped them envision all the ways this steam cleaner would be able to benefit their business.

HoopTracker Product and Services Commercial Social Media Content

from Zip In Media Video Production

Kickstarter Video Production for Exciting New Basketball Tech Product

Zipinmedia was contacted by a startup that was in the process of creating a kickstarter for their new and exciting product, HoopTracker. HoopTracker was a watch-like device that sits on the risk and can log basketball shot percentages and location of each shot, giving those training to become better athletes a chance to monitor their improvements and track their progress.

As a brand new product, we determined the best way to showcase the features of the device, and recorded video footage of the device being used. We had an actor that described the product features and capabilities and walked people through using the device.

Product Video Production Videographers and Videography

Start Your Product Video Today with Zipinmedia

The way that shopping has changed. It is time for the way you sell products to change with it. Nothing can quite replace the experience of in person shopping, but now that more consumers prefer shopping online, any product that you hope to sell to a wider audience should be marketed and shared in such a way that it mimics, as best it can, the best parts of the in person consumer experience.

But it is one thing to share a video about your product. It is another to make sure that that video speaks for the quality that your product offers. It is why not just any video will do. It is important to have product videos that are crisp, effective, and well produced. You need a product video that offers the viewer a chance to recognize the quality of the item by the video that has been produced.

Zipinmedia is an experienced team that combines artistic vision with technical skill and experience. We also provide small business service with the production quality you expect from a company that has worked with some of the largest organizations in the region. It’s these factors that make us the video production company of choice for one person startups to international corporations.

We have competitive rates, top tier service, and an approach to video production that our clients appreciate. If you have been looking for a video production company for your products, please contact our team today at (305) 482-1285.

Product Video Production Ideas for your business

Product Video - Daimer kleenjet Pro - 30s

from Zip In Media Video Production

Amazon Product Video

Amazon is the largest online marketplace, and most companies – even those that have their own in person stores or eCommerce platforms – still sell their products in the Amazon marketplace. It remains the single most effective way to reach a broad audience of consumers.

But Amazon hosts over 12 million products. You are competing with Amazon, and other sellers, all over the world with products that may have similar features. It is up to every company to make sure that they’re able to show consumers how their product is truly better.

Video is what helps you do that. Studies have shown that the existence of product videos increase sales and conversions by as much as 75% or more depending on the type of product. Shoppers enjoy the feeling of seeing the product in action, understanding its quality, and listening to someone sell them on the product’s benefits.

But, of course, this requires high quality video that speaks to the viewer. The video has to make two positive impressions:

The video has to show and talk about the product in such a way that the viewer can imagine it being used for its primary purpose.
The video has to be of high enough quality that consumers subconsciously feel that the product is of even more value.

We combine our marketing experience with our top tier video editing so that your product feature is able to successfully convert. Because we also have years of experience with video made specifically for Amazon, we know what users are hoping to see and what we can do to maximize your ROI.

Daimer Product & Services Commercial Promotional Video Youtube Ad

from Zip In Media Video Production

Other eCommerce Product Video Production

Of course, Amazon is not the only eCommerce website, nor the only on retailer that allows for product video. Depending on where the product is being sold and where the video is hosted, there may be specific differences with how the video is edited, its text, details, and more.

With our experience, we work with both eCommerce platforms and the product developers themselves to create product video that either matches their platform or is relevant to a wider audience across multiple websites. No matter where your products are sold, our product video production will help your product excel.

Promotional Video Production and Advertising

For some products, the goal is to show the product itself, and give consumers a chance to envision it from all angles. But for others, the purpose is promotion.

You want to make sure that your video talks to your audience, showing them and telling them why they would benefit from its purchase. Sometimes these promotional videos are placed on the same eCommerce sites (Amazon, Best Buy, and others) as any other product video. But they may also be used:

As television advertisements.
As online advertisements on websites like YouTube.
As feature videos on your website or social media accounts.

When producing a promotional video for a product or group of products, we use the pre-production stage to create a narrative that will sell your product to a wider audience. We’ll then combine your product with engaging voice actors, an excellent script, and any other complementary elements that we believe will help consumers get excited about a purchase.

Fanlight Products & Services Informational Video Social Media Content Corporate Video

from Zip In Media Video Production

Marketing Video Production for Your Products

Videos are one of the most effective forms of marketing, and if you’re releasing products to the public, then it is often a smart decision to invest in marketing videos.

With our marketing video production services for your products, we’ll look at what sells in the industry and what buyers are looking for before they decide to make a purchase. For example:

Unboxing Videos
Product Review Videos
Explainer Videos

These marketing videos are great for new product launches, comprehensive marketing campaigns for flagship products, or just a simple video to make sure that you’re offering potential customers something more. There are no limitations to how you craft a marketing video, and – depending on the type of product – there may also be creative ways to create these videos that brand your business and help enhance other marketing efforts.

Experimac Product & Services Commercial Social Media Content

from Zip In Media Video Production

Product Demo Videos

Some products fill a need through their design and simplicity. Others may be a little more complex, and those more complex products may require some additional information on the part of the company in order to help the consumer understand what you offer and how it can be used.

In these situations, what you’re looking for is a product demonstration video – a video that shows the users of your product how to operate it or the features that it is able to offer. Essentially any item could theoretically have a demo video developed, but they are especially common with:

Software Products and Apps
Technology Devices
Appliances

These items are usually designed to fill a need with various levels of complexity and novelty. Demo videos give the user a chance to see what it does and how to do it, while also adding in some promotion and details here and there to make sure that the product always looks its best in the eyes of the consumer.

Video demo production is a powerful tool. It is able to:

Help customers envision using the product.
Reduce returns by walking customers through installation or first use.

It makes your product seem easier to use and excites people about the product after they have purchased it, all while potentially offering an additional service to the consumer to reduce user error and speed up the learning curve.

MTI America Product and Services Training Video Informational Video Corporate Presentation

from Zip In Media Video Production

Product Video FAQ and How-To Videos

Finally, the value of a product to the consumer isn’t limited to the purchase. As a company that wants to reduce returns, improve brand loyalty, and increase product use, sometimes you will need to continue to offer support long after the product has been purchased.

Most companies have literature available to address problems that the user may have with their product. But video is easier for people to consume, and gives them a demonstration of what they need to know and understand in a way that text alone often does not.

That’s why we are often contacted by product developers to create videos that address some of the most common needs of the user:

Troubleshooting Video
Video Walkthroughs
Engaging Video FAQ Answers

These not only help buyers with their product, but also reduce the strain on any in-house customer service staff, as video replaces the need to call when a customer needs a better understanding of a part of the product. The video answers questions that typically would have to go to a paid call agent.

Product Video Production Reviews

Product Video Production by Industries

Medical

Videographers ready to help you capture your companies best moments.

Education

Videographers ready to help you capture your companies best moments.

Non Profit

Videographers ready to help you capture your companies best moments.

Financial

Videographers ready to help you capture your companies best moments.

Product Video Production Costs, Pricing, and Packages

1 Min Small Business Package

$ 1800 00

This Package is for small and medium local businesses, looking for a simple single interview with the owner, we will also capture b-roll of the location.

We provide you with 4 hours production 1 single location, 1 cameraman.

Up to 1 min Runtime
2 Hour Production
Single Camera with operator
Simple Editing | Interview Style
Single Location
5 Hours Editing

2 Min Small Business Package

$ 2400 00

This Package is for small and medium local businesses, looking for a simple single interview with the owner, we will also capture b-roll of the location.

This Package is for small and medium local businesses, looking for a simple single interview with the owner, we will also capture b-roll of the location.

4 Hour Production
Single Camera with operator
Simple Editing | Interview Style
Single Location
8 Hours Editing
Up to 2 min Runtime

3 Min Small Business Package

$ 3200 00

This Package is for small and medium local businesses, looking for a simple single interview with the owner, we will also capture b-roll of the location.

This Package is for small and medium local businesses, looking for a simple single interview with the owner, we will also capture b-roll of the location.

Up to 3 min Runtime
4 Hour Production & Telepromter
Single Camera with operator
Simple Editing | Interview Style
Single Location
12 Hours Editing

Customer Packages are available for more than a single video. These are meant to be simple packages for small businesses that really just need there first video. We have more customized options if you reach out to us. Get a Quote

Product Video Production Articles

Product Video Production FAQs

Where Are You Located?

Zipinmedia is located in Miami, Florida. We started as a local video production company, serving primarily the Miami, Fort Lauderdale, and West Palm Beach area. We continued to take on customers in areas like Orlando and Tampa. Over time, we started meeting product developers from across the US at trade shows and other corporate events that asked us to create their product videos.

For customers that are not local, you can ship us the item and we can produce the video in house, or we can contact our videography network.

Can You Do A Product Video For A Product That Doesn't Exist Yet?

Usually, yes. We can use animations, graphics, and design photos to replicate or replace the need for an actual in-hand product. These can be useful in the B2B and enterprise technology sector, where promoting the product may be required years before the actual device is ready for launch.

How Long Does It Take Complete A Video?

Typically from the moment we’ve started pre-production to the transfer of the final cut, it takes roughly 3 to 4 weeks. The exact timeframe is dependent on the size of the video, but you can expect most 2 to 4 minute videos to be completed in fewer than 28 days.

How Do I Create A Promotional Video For My Product With Zipinmedia?

You know your product. We know audiences. What we need most from you is, in addition to the product itself, a description of how you want others to see your product as it compares to others in the marketplace. We’ll work on narrative and script ourselves (unless you want to provide one). You let us know how you want your product to stand out from the rest, and we’ll make sure that the video adequately achieves that with its audience.

How Do I Create A Kickstarter Video With Zipinmedia?

Kickstarter videos have different needs and requirements than other types of media. That’s because it’s not about making a purchase – it’s about making someone feel that they can be in on the ground floor of a product that could change the market. You’re asking for their help getting your company to produce or enhance a product that they may have no experience with, and a product that may not be available for months (if at all).

That means that each Kickstarter video needs to combine all the factors that potential donors look for before they decide to trust their money to you:

What makes you different.
What makes you trustworthy.
What makes you worth waiting for.

Often Kickstarter businesses like to integrate the personality of their team into the video as a way to try to generate a more personal rapport with the consumer.

How Do I Create Professional Youtube Product Videos With Zipinmedia?

YouTube videos are traditionally no different than most other forms of media. However, YouTube itself presents an opportunity that other platforms may not provide. For example, people use YouTube to search for “how to” videos, so you can develop a “how to” video that happens to use your product as a way to make a purchase.

When we start your YouTube product video, our first question is always about what your goals are. If your goal is to create a generic product video that happens to go on YouTube, we’ll approach it like we approach other similar projects. But if you’re specifically looking to target YouTube as a platform, we might discuss ideas like box openings, walkthroughs, and other video that are specifically valuable on YouTube’s platform.

We also offer (as part of our post-post production services), additional add on support like YouTube thumbnail design and promotional advertising. Let us know what you need and we are happy to help.

How Much Does Product Video Production Cost?

As with most forms of media, it is difficult to provide an exact cost without more details of the needs of the final product. But our rates are competitive, with prices that start at $1200 for a high quality, 2 minute long video. Send us the details of your project and we are happy to provide more accurate pricing.