Video has become a marketing buzzword, but does it live up to the hype? It turns out it does, and we have some pretty convincing evidence. Read on for 8 reasons why your company needs video content right now.
Our team at Zip In Media productions is ready to help you create an amazing video. Give us a call today at 305-482-1285.
Here are 8 reasons why your company needs video content right now
1. Video has a huge audience.
85% of internet users in the U.S. already watch video online, and as technology gets more video-friendly that audience will only increase. By 2019, 80% of the world’s internet traffic will be video. Video is a powerful way to access not only your customer base, but the huge number of internet users watching video.
2. Video is versatile.
The possibilities for video are nearly endless! Animated or live-action, product-based or event-based, video can do it all. It also plays well on many media, from phones to computers to TV screens, allowing you to reach users across platforms. Over half of video these days is watched on phones, so that’s a big advantage! No matter what idea you have in mind, Zip In Media Productions can help you develop it into an amazing video for your business.
3. Video has impact.
Video gets more online engagement than any other medium, and people remember video content more quickly and vividly. Viewers remember 95% of a message when they view it in video format compared with 10% when they read it in text format. In creating an online marketing video campaign with a video content production company, you will all but guarantee increased traffic to your business, and more brand awareness.
4. Video is shareable.
Video is the medium that is most likely to be shared, and for good reason. Its compact length and potential for visual impact without the need for further description or explanation makes it attractive for both viewing and conveying a message. On some social media platforms, video can be watched and shared without even having to click on the video, making it easier than ever for people to share content. In fact, video generates 1,200% more shares on social media than both text and images combined!
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5. Video is search-friendly.
Search engines love online video! Including video on a webpage makes it much more likely to rank high in search results. Videos are rich in keywords and will boost your search rankings by generating more inbound links. Videos also increase the time users spend on your page, which is another metric search engines use to rank webpages. To see the power of video on search engines, try searching ‘video marketing Miami’ – You’ll probably see the video below, and our website on the first page of search results!
6. Video builds trust.
Video is an opportunity to inform your customers face-to-face, or face-to-screen. Showing your customers the people behind your business and publishing helpful marketing videos will create an emotional connection with your audience. Explainer and company profile videos will build trust with your customers, and your informative content will position your business as a trustworthy industry authority.
7. Video encourages action.
The ability of video to appeal to both the senses and emotions of viewers makes calls to action included in them more successful. Online product videos do wonders for customer conversion rates, and explainer videos are uniquely positioned to both inform and encourage action that your audience will then be more likely to take.
8. Video is a great return on investment.
Web video production services are more accessible than ever, which means a greater ROI for your business. Working with a web video production company will ensure you create quality content that will make your investment, no matter the amount, more than worthwhile. Companies that use online marketing video grow revenue 49% faster per year than companies that don’t!
So what our you waiting for? Our team at Zip In Media Productions will work with you to flesh out your idea, write a script and get it sent out on your target platforms. Online video production has never been easier! Call us at 305-482-1285 or fill out our contact form to get started on a fantastic video for your business today!