
Video Production for Social Media: A Pro’s Guide to Dominating Your Feed
Video production for social media is how we plan, film, and edit short video content built to actually perform on
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Zip In Media is a leading animation video production company. Based in South Florida, we service the local Miami, Fort Lauderdale, and Boca Raton communities. We also have customers throughout most of the continental United States. We create a video that is impactful, memorable, and designed with the audience in mind.
Animation is one of our many services. As an experienced explainer video production company, we craft videos and advertisements for essentially every industry in different visual styles. Zip In Media is confident that we can give you a final video that exceeds expectations with our ability and experience.
If you’d like to learn more about our animated explainer video production services, or you’re interested in getting started with an order, please feel free to call us at 954-466-4610 or use our online form and one of our team members will contact you as soon as we can.
Zip In Media started in 2008, providing a full suite of different video production services including animation. As we’ve grown, we’ve seen all the ways the industry has changed. But one thing that has never changed is the value of animated video.
Animation can do things that people alone often cannot. It makes it possible to take complex ideas and turn them into stunning visuals that help the viewer understand and remember the brand’s message.
As an explainer video company, we understand that animation is not only a way to simplify complex concepts that are difficult to demonstrate with actors — it is also a way that even simple ideas can be made more engaging and memorable for any target audience.
But there’s a difference between low-quality animation and high-quality animation. When creating animated content for corporate use, it also requires knowledge, digital tools, and capabilities that can help it resonate, capture attention, and stay professional.
Zip In Media is experienced in producing these types of animated videos. Not only do we have a team of highly skilled animation experts — but we also take on your project in a way that makes us a true video partner and an extension of your business. This allows us to work in tandem with your goals and marketing strategy in order to best determine what animated content will meet your needs.
We do this through:
Responsive project management team.
Outstanding animators with proven success in most industries.
Service from the beginning to the end of the video, and beyond.
We make it possible for you to come to us with nothing more than a goal or idea. If you’d prefer more involvement in the creative concept and concept development, we welcome that as well.
Animated content is such a valuable tool for strengthening brand recognition, sharing a brand’s message, entertaining a crowd, and more. At Zip In Media, our animated video production service revolves around you. We take your organization’s needs and craft videos that match them through strategic storytelling — for a cost that is competitive compared to other video production companies.
Zip In Media is the best choice in animated video production, and we are more than happy to show you what we can do.
One of the reasons people love animation is because it makes essentially anything possible. You can be as creative as you want to be.
You can keep it professional but use stunning visuals and custom visuals to create animated content that is easier to follow and understand, visually compelling, and capable of being customized to fit your brand’s message and marketing campaigns.
What’s also unique about animation is that there are many different ways it can be completed. These different visual styles each change the way that the final video is going to appear. Some examples of the different types of animated explainer video production styles include:
Hand DrawnThough it’s not as common anymore due to the time and costs involved, hand-drawn animation was the original way that animation was completed, giving the work a level of distinction and quality that is rare even for major motion pictures these days.
2D digital animation is perhaps the most common and popular form of animation used today in the corporate world. It is clear, uses bright colors, and is often less costly and time-intensive than any other form of animation. It is one of the most effective visual styles for capturing audience engagement across marketing campaigns.
3D animated video is especially useful when you’re looking for animation that resembles realism. 3D animation is often a replacement for people, capable of telling a brand story through stunning visuals when live-action is not necessarily right for the narrative.
Stop motion is a unique form of animation, where clay or actual objects are physically manipulated one frame at a time. Stop motion is not frequently used for commercials and advertisements but does offer something special to those that integrate it as part of their creative concept.
Some of the most common animated content seen in corporate videos is not what we typically imagine animation to be at all. For example, whiteboard animation involves writing or drawing on an imaginary board. Both of these visual styles are very common in explainer video production and are highly regarded in the industry for their ability to simplify complex ideas into compelling content.
Of course, because animation is all about creativity, even within these different categories there is essentially an unlimited range of different visual styles and options to help make your video stand out.
If you’d like to learn more about any of these styles or talk to us about the benefits of any particular style for your marketing strategy, we’re more than happy to have a conversation about our animated video options.
Just like there are different types of animation, so too are there many different ways that people can use animated content within the context of your organization’s video. Animation is just an alternative to people and products — making it one of the most flexible tools an explainer video company can offer.
One of the primary advantages of animation is that it allows you to show the audience something that can be more difficult or impossible to do with live people.
That makes it an excellent choice for explainer video production — great videos designed to simplify complex concepts and simplify complex ideas through strategic storytelling. The animation uses custom visuals and digital tools to turn a topic into compelling, easy-to-understand content that strengthens brand recognition.
Similarly, while explainer videos are typically used to market a product, service, or business concept, animation can also be used in training videos. Training videos are a similar style of product, but are not necessarily used for marketing and can be used in the house.
Animated Funding and Kickstarter VideosWhen a business is looking for funding and support, often there is no product or video to show potential investors. Animated explainer video production, then, provides a suitable alternative, since it can be created before a product has even been fabricated and can use strategic storytelling to emphasize the goals of the company and make a compelling case to key stakeholders — all with stunning visuals and a clear brand story.
Animation is used throughout the corporate world by industry leaders and growing brands alike. It can be used for recruitment, company intros, video testimonials, video headers, and more. Throughout the business world, animated content is used on websites, social media, ads, and more to capture attention, engage audiences, and strengthen brand recognition.
Within the category of corporate animation, these videos are especially popular in marketing campaigns and commercials. Animated commercial production is used by businesses both large and small as a cost-effective way to deliver visually compelling brand storytelling.
Animation does not have to represent the entirety of the video. It can also be integrated into live-action videos as part of a broader creative concept. Many traditional live-action videos use animated clips as a way to enhance the brand’s message and complement the storytelling with custom visuals that live footage alone cannot achieve.
Animation is versatile. This means that there are different visual styles and approaches that can help you as you craft videos, execute your marketing strategy, and grow your brand through compelling content.
Who We Work With
Zip In Media has over 10 years of experience within the video production world. We were creating great videos long before its popularity exploded in the social media and online age. Our team is a trusted animated video agency and explainer video production company that can elevate your visual storytelling and help you engage audiences across every channel.
Because we have been here since the beginning, we have worked with essentially every industry, across a wide range of budgets and needs. A small sample of the types of industries we’ve worked with within the world of animated explainer video production include:
Medical and Healthcare – Animation allows those in the healthcare field to show literally inside the body, mouth, cells, and more, all in a way that is far easier for someone to see and process. That is why animated video production is especially common in healthcare materials.
Tech – Often the IT and tech fields are trying to share messages about things that are otherwise intangible that would not be able to be captured with live footage. Animation, then, can make it much easier to showcase your products, services, tech background, or vision, all in a way that few other forms of content are able to provide.
Financial Services – Financial services are typically very complex, and many of them deal with numbers or concepts that do not always translate without the help of visual aids. That’s where animated video production becomes valuable, as it can help people visualize financial information.
Corporate/Corporate Marketing – Corporations of all sizes are looking for ways to be different, and because animation is always unique. Every scene offers a chance to add color, variety, and impact, giving corporations new opportunities to spread awareness of their brand or offerings.
Hospitality – The hospitality industry rightfully uses quite a bit of live footage, since the goal is to get people to visit, stay, or more. But it also benefits from creating content that is inviting, and people tend to feel connected to animation and cartoons in ways that are not always true with traditional live footage.
Law/Legal – Animation is also a popular choice in the legal field. While lawyers prefer facetime to help brand themselves, animated video production can be used to better represent concepts, helping to give people a better idea of the legal services that they offer.
Home Services, and More – Pest control, landscaping, carpeting, and more, animation can be used to create essentially any type of video and is used across almost any industry when live-action is not ideal for the part.
Animated video production is, in many ways, an art form, and like all art, it can be commissioned to meet any vision that you have for your business or organization. Non-profits, religious services, marketing companies, and more – you let us know what it is you need, and we can integrate the animation that will help it achieve its goals.
Here at Zip In Media, most of the video requests we receive use live footage. There are many benefits to using real people and real places when your goal is to humanize a business, help people learn more about the brand, and so on.
Frequently, when our team is in charge of determining the best way to help a company reach its marketing goals, we elect to use live footage, as it fits the needs of many different industries.
But just as there are advantages of live footage over animation, so too are there advantages of animated content over live footage — and that is why it makes such a great choice for many different projects and industries. Some of these benefits include:
Unlimited Potential – Animation is not married to anyone style or idea. You can create anything you want with animation. While most of the time, animated video production is used in place of people, it is also something that can be completed creatively, showcasing ideas or concepts that are difficult or impossible to do with live footage.
Ample Customization – Colors, dimensions, text, movement, and so much more – animation can integrate essentially anything. Customize your animated video production to fit your brand, match a specific style, and more. Just as there is unlimited potential to animation, so too can it be created with your unique ideas in mind.
Easier Perfection – We always do our best to make sure that any actor we work with or staff member we talk to is given every opportunity to be perfect. But human beings are human beings. Animation, on the other hand, makes “perfection” easier, as it is not reliant on a human being and thus unlikely to introduce human error.
Flexibility – Working with animation also offers considerable flexibility. For example, if you need to make a small change to a live-action video, you typically have to set up everything all over again to obtain new footage – an expensive process that can take weeks, and may not even be possible. With animated video, you simply change the animation and you’re done. It takes less time and it makes having multiple types of video more affordable and efficient.
Simplifying Abstract or Complex Concepts – Through movement, graphics, text, and drawings, animation can make otherwise complex concepts or ideas very easy to understand. That makes it very useful in industries where the topics covered are more complex, and where there are advantages to making the content more digestible for the viewer.
These are only a few of the ways that animation helps to make a video that is more engaging, useful, and interesting – depending on the goal and the topic. We’re more than happy to provide feedback as well if you’re not sure whether live footage or animation (or both) is right for you, and since we provide all forms of video, we are able to give you our honest opinion rather than push you in one direction or another.
Our Animated Video Production Process
At Zip In Media, we’re here to help you achieve your goals, no matter what those goals may be. We’re with you from beginning to end, working to make sure that every single video that we create meets or exceeds your expectations.
There are several approaches we take to make sure that you’re happy with our work. But the core of our success is found through our production process – a process that we use to help make sure that we’re moving forward with your work. It’s why most of our videos are able to be completed in only 3 to 4 weeks, and although some animation can take longer, this production process enables us to work efficiently and seamlessly with your organization.
The success of a video animation company happens long before the first clip has been shot or, in the case of animated video production, the first click on the mouse. It starts with pre-production, where the video is planned to the near-millisecond in order to match your goals.
Zip In Media handles the entirety of pre-production. Our video animation agency gladly accepts as much involvement as you’d like, but our role is to handle every component of the animated marketing videos, and that is what we are more than happy to do in the early stages. For animated video, this may include:
Storyboarding
Scripting
Stylizing
Hiring and Managing Voice Actors, and More
For educational videos that integrate any live-action components, we manage crews, makeup artists, and interview questions. We handle every task that is needed to help you make sure that your project is completed in a way that will help you reach your production goals.
The way that we manage pre-production is ultimately what creates a great final product.
Animated video is a bit different from other forms of video, in that it doesn’t typically have a “production day” since the clips are created over time by a team of animators and designers. Still, the animation is the sum of multiple parts. If we have voice actors coming in, we have a dedicated day to work on some aspect of the production.
Similarly, our post-production services for animated video are slightly different than our typical post-production services for the same reason. We encourage you to check out our video production page, where you can find more information on all the different types of videos that we create and how our production and post-production services work for live-action videos.
But we still perform many of the same tasks with our animated video post-production services as well. For example:
We provide you with your own dedicated project management login to monitor the status of your video and provide feedback at different intervals.
We put all the animations that we’ve created together and send them to you for feedback. Once we get your feedback, we start integrating text, graphics, and more.
Once we’ve been given your edits and you’ve had a chance to review the final video, we send it to you in whatever file format you prefer.
Animation is often created according to the storyboard that was approved during pre-production. There are typically few surprises and you’ll have a good idea of what the narrative will be before we even begin.
Another way that Zip In Media stands out in the field of video production is that we’re available to keep helping you even after the project is over. We sometimes call this our post-post-production service.
What good is a video if no one will be able to see it? That’s why we can offer video marketing support.
Your success is our success, so we are available to provide you with services or tips based on your needs to ensure that the final animated video is being used and seen correctly.
There are a lot of different animation video production companies out there. But Zip In Media tries to offer something more. What we do that we believe our clients especially appreciate is that we consider ourselves more than some “third party” video production company.
Instead, what we do, whether you’re on a monthly contract or are looking for only one video, is we run our business as though it is a part of your existing company – almost as though you have your own video production crew working for your business.
We do this in many ways:
Getting to know you as a company, including your goals and brand identity.
Putting all of our efforts into ensuring your success.
Creating relationships that help make us feel like part of the team.
But perhaps the main reason that our clients see us as their own video marketing department is that we work with you the same way that you’d work with your own crew.
Many of our clients come to us with nothing more than a goal, telling us what their needs are. We then take those needs and use our expertise to figure out the best approach to video and how to create one that helps them achieve that goal.
Other clients want to provide more feedback, where they have thoughts and ideas for how the video should look and what they’d like included. When you have that vision, we happily accept that feedback as well.
Like any part of your company, our role is to fit in when your existing operations. It’s why so many of our clients come to us not only for a video when they need it, but to provide them with ongoing monthly support with videos.
Animated video production is one of many services that we provide here at Zip In Media. We are based in South Florida, and many of our clients are locals in Fort Lauderdale, Miami, Boca Raton, West Palm Beach, and similar cities and towns throughout the region.
But we also work with customers nationwide, especially on animated videos where location is not as important as quality. Our costs are competitive. Our service is customer-oriented, and our experience makes it possible for us to continually create videos that we can feel confident. We have 40,000+ videos over 12+ years. Zip In Media remains the best source for your video production needs.
If you are interested in scheduling a call to get started on your next animated video project, we encourage you to contact us at 954-466-4610 to speak with one of our sales reps. You can also fill out our online form and we’ll do our best to get back to you as soon as we are able.
See why so many businesses like yours are turning to Zip In Media, an animated video production company, for all their video marketing needs. Contact us today to learn more.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.
Videographers ready to help you capture your companies best moments.

Video production for social media is how we plan, film, and edit short video content built to actually perform on

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Event video production services give businesses a way to turn a single live event into lasting marketing material, employee training
$1800.00 for a 45 sec video which includes a 2 hour production.
Yes, we can help large and small companies develop their branding, using video.
Yes, we have a wide variety of post production services which include graphics, voice over, animation, motion graphics, and more…
Yes. We will provide the crew, equipment, and editing all within our production house.
Typically we turnaround projects within 3- 4 weeks. If you have more urgent needs, we can make exceptions. Just talk to us about the deadlines and we will work backwards from the due date to meet your timeline.
