Testimonial Video Production

Pre-production is often especially important for testimonial videos. The footage and video editing matter, but in many cases, the component that is key to success is all the planning that goes into creating it.

We are able to handle it all, with the scheduling that varies depending on what type of testimonial we are creating. For example, our pre-production planning process may include:

• Hiring Actors or Scheduling Hair/Makeup

• Determining Interview Questions

• Planning a Setting/Backdrop

• Determining Animation or Stock Footage

• Writing Scripts

• Storyboarding, and Much More

Long before production takes place, we make sure that every single detail is as carefully planned as possible. This is especially important when non-actors are used, because we know you have a busy schedule and we want to make sure that we are able to capture the footage in one take whenever possible.

Before we shoot even a single clip, we make sure that all the planning is in place, from the scheduling to the backdrop to the plan for the video.

Once that planning is over and the scheduled filming day has arrived, it’s time to start collecting the footage, and all the work that we put into making these videos falls into place.

Any time there are outside parties needed to create the video, we double-check scheduling, set up the room for them, ensure all parties have arrived, and get to work filming everything we need to.

When the work is completed in-house with real people, we ensure all the necessary elements are ready in advance. We want to make sure that the process is as seamless as possible, not only for us but for the person on camera as well.

As soon as all the footage is collected, we begin the post-production process, where we review everything that we have gathered and start putting all the pieces together in order to craft the story that these testimonial videos are meant to convey. Post-production is where all that work becomes something real so that the video is ready to be seen by others.

Testimonial video production is slightly different, in that the testimonial itself is the strength that may drive editing decisions.

However, the process to create the video is similar. First, we set you up with your own personal project management login, so that you can see our progress as we move forward with the video. We produce video using three cuts:

• Rough Cut – We take the testimonial footage (and any complementary pieces) and splice them all together until there is a clear narrative.

  • At this stage, we haven’t yet started color corrections, detail edits, or some of the texts and graphics, but we have completed the most challenging work to give you something to view. We then send it to you to get your feedback, which we integrate into the next step.

• Fine Cut – The fine cut is where we start putting together the touches that turn the rough video into something more professional.

  • We add text, graphics, animations, and any other remaining items that need to be added to the video to help it be more engaging. Sometimes, this fine cut is all that is needed, but we send it to you for additional review and then integrate your feedback into the next step.

• Final Cut – With all the feedback that we’ve been able to compile, we are ready for the final cut.

  • Your testimonial video production is ready, and can then be shared on any platform that you’d like or sent to you in your preferred file format.

This process makes it possible to guarantee that you’re getting a video you’ll be thrilled with. You’ll be able to track our progress throughout the way through your personal portal, and know that we’re finishing your project on time.