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Testimonial Video Production

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About Our Testimonial Video Production Services

Anyone can record a basic testimonial. But that doesn’t mean it would look professional. Oftentimes, it is recommended that you hire a testimonial video production company. This is to guarantee that your videos are professional, engaging, and designed to help the viewer take that next step.

That’s something that requires testimonial video production, where a team of professionals – like us at Zipinmedia – can put together a video that captures the attention of any audience. With this type of production, the video will be on message and help set you apart from what others are able to create and offer.

Zipinmedia Video Production began in 2008 when we realized that marketing videos were going to be the future of marketing – long before that same feeling was adopted by the rest of the marketing and advertising community.

Testimonial videos were also some of the first of the 40,000+ videos that we’ve created as of this writing because they filled a need that many websites and businesses lacked.

But as we’ve grown, we have begun our testimonial video production process throughout Florida (including Orlando, Tampa, St. Petersburg, and Jacksonville) as well as companies outside of the state.

For scripted testimonial videos using actors, video production companies can create the entire video in-house from right here in our Miami office.

For those that require in-person work, we can either have our videographers fly down to capture the footage or use some of the connections that we’ve created with experienced, high-quality videographers in states all across the US to get what we need to create your testimonial.

We’ve created thousands of testimonials in the past, which has made us such a popular choice for those that are looking to outsource their testimonial videos. But we also make every effort to prove that we’re more than just a video production company.

We get to know you as a business and work with you like a partner rather than a separate party. It is our goal that you can come to us with any video you need – often with nothing more than a goal – and we will use that to put together an outstanding testimonial video that is as good or better than you would make even if you had all of us working for you, in house, as part of your very own video department.

That’s what makes us different from other video testimonial production companies, and why so many choose us to craft their company’s videos.

Examples Exciting On Time On Budget Custom Testimonial Video Production

Examples Testimonial Video Production

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Testimonial Video Production Use Cases

Who We Work With

In theory, any organization can benefit from testimonials, because every organization relies on trust from new people in order to grow and thrive. Over the past decade, we have created video testimonials for industries that include, but are not limited to:

  • Medical – Including Hospitals, Doctors, Insurance, and Dentists.
  • Legal – Including Lawyers and Law Firms.
  • Tech – Including App Developers, TeleHealth, and Virtual Products.
  • Home Services – Including Pest Control, General Contractors, and Locksmiths.
  • Finance – Including Accountants, Investment Firms, and Banks.
  • Hospitality – Including Hotels, Tours, and Attractions.
  • Non Profit – Including Charities and Religious Organizations.
  • Industrial – Including Product Manufacturers and Raw Materials.
  • B2B – Including Marketing Firms, SAAS, and More.

These are a fraction of the different industries that we partner with to bring the highest quality testimonial video to our clients. Even if you do not see your industry on this list, we have likely worked with it or something similar before.

Asking for a recommendation is the most important part. This provides an emotional hook and a clear call to action for prospective clients.

When you work with Zip in Media Productions, making a video marketing campaign is simple. Here’s how we make it happen:

  • First, we determine exactly what you need from your video content
  • Our team produces high-quality videos just for you. Read more about our production process.
  • To make sure your videos are perfect, we make revisions based on your feedback. Read more about how we do revisions.
  • Then your campaign is ready to go.
  • We will help you track your results so that you can keep improving your marketing strategy.

To get started building a fantastic online video marketing campaign for your business, call us at 305-482-1285, or fill out our contact form to set up an appointment with our team.

Want to learn more about how online video production can help businesses like yours? Find tips and advice for online video marketing on our blog.

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Real Customer Testimonial Videos

The most well-known – and most popular – a form of testimonial is those that interview either one or multiple customers.

These real customer testimonials are considered the best way to help promote your business because they’re the video equivalent to an in-person referral. Real customer testimonials offer several advantages to organizations that use them:

  • They are authentic, which helps build trust with the viewer.
  • They are even more likely than a script to appeal to someone looking for a product/service.
  • They may feature someone that the person knows or recognizes, which adds trust.

Sometimes, real customer testimonials are so effective that they can be shared on their own with minimal edits.

But other times, it helps to cut the videos with accompanying graphics, text, and background footage that humanizes the business and helps it feel more real to the viewer.

Because so many of these customers have never been on camera before, it is especially important to work with videographers that understand how to make people comfortable.

That is something we pride ourselves on here at Zipinmedia. It makes videos as professional as they are authentic.

We can create single customer testimonials or use multiple customers in the same video. We can also integrate sales copy, corporate info, and other elements to make it even more complete

Employee/Executive Testimonials

Another goal of testimonials is to learn more about a company. It’s not necessarily about convincing someone to buy something, but rather feeling more in touch with the business itself.

These types of testimonials often integrate employees or executives. They can:

  • Talk about the type of workplace it is.
  • Talk about the company culture or its attitude.
  • Give first-person accounts on how they help their customers.

The testimonials about what the business is like can help buyers decide if they like the company. They can also be useful recruitment tools or a good way to give background into the business’s origins and services.

They can be either scripted or natural, and integrate one or many employees of the company to get a more detailed or holistic view. These testimonial videos are great for creating a narrative that we can accompany with text and other imagery if needed.

Man on the Street Customer Testimonial Video and Event Testimonials

Sometimes, the best feedback is that which comes unplanned. Zipinmedia produces many different types of videos, including event videos.

Some of the most popular footage that we collect is the “man on the street” or event testimonials, where we stop customers or attendees right then and there and ask them pre-determined questions to get truly authentic footage.

Because the individual being used for interview footage did not plan to answer questions, these videos feel entirely natural to the viewer.

We can interview many attendees, and use all the footage we have to tell a story. This type of testimonial video production can be used in a variety of settings:

  • Promotional video.
  • Recap videos.
  • Website conversion videos.
  • Video marketing strategy
  • Corporate video

They’re a versatile, natural, and powerful way to make sure that your organization is recognized. Because they feature real people, they often act like genuine “word of mouth” referrals, regardless of whether or not they know the people on the final cut.

These are only some of the different ways that we can create client testimonials for corporate use, small businesses, non-profits, and more. The only limitation is imagination.

Testimonial Video Production Videographers and Videography

Testimonial Video Production with Zipinmedia

Building trust is one of the most important parts of attracting people to your organization. Everyone wants to use only the businesses they trust the most. Using testimonial video footage is an effective way to build trust.

This type of video, which can be used across a variety of settings, is designed to have real people promote an organization so that those that watch the video trust that it will meet their needs.

But to do that, the testimonial video needs to be high quality, well-edited and designed for maximum impact. That is why it is so important to choose a testimonial video production company.

Based in South Florida, Zipinmedia has helped both local and national businesses with their testimonial video production needs. No matter where you’re located, contact us today at 954-419-5673 to find out how our testimonial video production works, or to obtain a free quote.

What is a Testimonial Video?

There are many ways to market a business, from content writing to online advertising to billboards. Each of these different techniques is effective in its own way, and many companies thrive off this form of marketing.

But the single most effective way to gain new business is with a referral from a friend, relative, or acquaintance.

The problem is that you can’t force referrals. Those have to come naturally from those that have used your organization. What you can do is take what makes referrals so powerful – real people telling others the benefits of your products or services – and use that in other ways.

That, in essence, is what a testimonial video aims to accomplish. Testimonial videos are any video that puts a personal touch on recommending your organization, service, product, or people. These videos are recorded, edited, and shared, designed to provide viewers with the praise they need to have more faith in using whatever it is you offer.

Testimonial videos are also used in a variety of ways. You can place them on websites, share them over social media, put them in a YouTube ad, embed them in a newsletter – you can even send them directly to leads to try to guide them to a service.

Many testimonial videos are produced as part of an advertising campaign, online or on television, while others are played directly in their store or office for those that walk inside. The end result, with the right video, is that person viewing it will:

  • Buy a product.
  • Choose a service.
  • Attend an event.
  • Join an organization.

And they will do those next steps because after watching the video, they’ll be closer to trusting that the company is going to give them what they are looking for.

Types of Testimonial Videos

Testimonials are videos of either single individuals or multiple individuals that promote the value of a product, service, or organization.

But that can be a lot broader than it seems, which opens the door to many different ways to produce high-quality testimonial videos that make an impact on the viewer.

The following are some of the ways that we can create testimonial videos for your organization. We are also creatives, and that means that if there is a unique way to bring your message out to the public, we are happy to create a new type of testimonial that has never been seen before. Some of the testimonials we’ve created in the past include:

Testimonial Video Production Ideas for Your Business

How We Create and Obtain Testimonial Videos

Different types of videos each require a different approach. This is especially true of real employee and real customer testimonial videos.

We have some tools available to reach out and find customers to interview, but we encourage you to let us know who you think would be best, and either we or you can arrange to have them come to a location that works for the goals of the video.

Often we have to interview people that are not used to being on camera, and we understand that that can be challenging. Many people are shy to the camera or may feel uncomfortable with the idea of being on screen.

When we interview people for a testimonial, especially those without a script, our videographers will first make every effort for those on camera to be as comfortable as possible.

We’ll have conversations first, answer questions, and make sure that the entire process is not intimidating. After so many years working within the video production field, we know how to make people feel welcomed.

For videos that involve actors, we typically find actors that look like the role they need to play for your brand, and then have the actor focus on your greatest strengths in order to create a succinct, valuable video that is able to encourage future customers to call.

Our Production Process for Testimonial Videos

Testimonial videos have a lot of power. But as a business, you need these videos to be more than “just” testimonials. You need them to reflect positively on your brand. You need them to be perfectly edited. You also need them to be cost-effective.

The way that we’re able to offer all of these different things to our clients is through the process that, over time, we have honed to be as efficient and effective as possible in helping you achieve your goals.

Typically, with our video production services, all you need to do is come to us with a goal, and then we take control. We handle coordination, planning, and of course gathering the video, using a multi-step production plan that helps us craft a final testimonial that exceeds expectations. The process includes:

Pre-Production

Pre-production is often especially important for testimonial videos. The footage and video editing matter, but in many cases, the component that is key to success is all the planning that goes into creating it.

We provide extensive planning and use our experience to envision the end product before it’s created so that we can shoot better footage to get the final cut we need.

We are able to handle it all, with the scheduling that varies depending on what type of testimonial we are creating. For example, our pre-production planning process may include:

  • Hiring Actors or Scheduling Hair/Makeup
  • Determining Interview Questions
  • Planning a Setting/Backdrop
  • Determining Animation or Stock Footage
  • Writing Scripts
  • Storyboarding, and Much More

Long before production takes place, we make sure that every single detail is as carefully planned as possible. This is especially important when non-actors are used, because we know you have a busy schedule and we want to make sure that we are able to capture the footage in one take whenever possible.

Production

Before we shoot even a single clip, we make sure that all the planning is in place, from the scheduling to the backdrop to the plan for the video.

Once that planning is over and the scheduled filming day has arrived, it’s time to start collecting the footage, and all the work that we put into making these videos falls into place.

Any time there are outside parties needed to create the video, we double check scheduling, set up the room for them, ensure all parties have arrived, and get to work filming everything we need to.

When the work is completed in-house with real people, we ensure all the necessary elements are ready in advance. We want to make sure that the process is as seamless as possible, not only for us but for the person on camera as well.

Once production day is finished, we pack everything up with all the footage we required and leave nothing behind so that it was as though we were not even there.

Post Production

As soon as all the footage is collected, we begin the post-production process, where we review everything that we have gathered and start putting all the pieces together in order to craft the story that these testimonial videos are meant to convey. Post-production is where all that work becomes something real so that the video is ready to be seen by others.

With some of the other types of video we create – corporate videos, event videos, product videos, etc., – the post-production process is where the many pieces of footage are finally pieced together and turned into something that makes sense.

Testimonial video production is slightly different, in that the testimonial itself is the strength that may drive editing decisions.

However, the process to create the video is similar. First, we set you up with your own personal project management login, so that you can see our progress as we move forward with the video. We produce video using three cuts:

  • Rough Cut – We take the testimonial footage (and any complementary pieces) and splice them all together until there is a clear narrative.
    • At this stage, we haven’t yet started color corrections, detail edits, as well as some of the texts and graphics, but we have completed the most challenging work to give you something to view. We then send it to you to get your feedback, which we integrate into the next step.
  • Fine Cut – The fine cut is where we start putting together the touches that turn the rough video into something more professional.
    • We add text, graphics, animations, and any other remaining items that need to be added to the video to help it be more engaging. Sometimes, this fine cut is all that is needed, but we send it to you for additional review and then integrate your feedback into the next step.
  • Final Cut – With all the feedback that we’ve been able to compile, we are ready for the final cut.
    • Your testimonial video production is ready, and can then be shared on any platform that you’d like or sent to you in your preferred file format.

This process makes it possible to guarantee that you’re getting a video you’ll be thrilled with. You’ll be able to track our progress throughout the way through your personal portal, and know that we’re finishing your project on time.

After the Production is Completed

Our three-step production process is what we use to make sure that we’re able to get you the testimonial video that you envisioned. Once completed, we can either get started on other videos or you’re welcome to use the testimonial any way you see fit.

But we also know that not every business is equipped to handle all the next steps involved in getting that video seen. That’s why if you need any additional support to help you use the video to expand your business, or integrate tools to give the video further views, we are here to help.

We are highly experienced in helping businesses grow with video and beyond, and we’re here for you if you need help after the video production is over.

Contact Zipinmedia Today to Get Started

Zipinmedia is a full-service video production company available to assist you with any type of video you need. Our experience with testimonial videos is one of the many reasons that we’ve become such a popular choice for those not only locally in South Florida, but also throughout the United States when possible.

We are able to provide testimonial video production with high quality, fast turnaround, and engaging content. We also do all this while viewing ourselves as your partner and an extension of you, which makes the experience better and the quality of our products stronger.

If you’d like to learn more about our testimonial video production services, or you’d like us to get started with your video, please contact us today at any time.

Testimonial Video Production Reviews

Testimonial Video Production by Industries

Medical

Videographers ready to help you capture your companies best moments.

Education

Videographers ready to help you capture your companies best moments.

Non Profit

Videographers ready to help you capture your companies best moments.

Financial

Videographers ready to help you capture your companies best moments.

Testimonial Video Production Costs, Pricing, and Packages

Customer Packages are available for more than a single video. These are meant to be simple packages for small businesses that really just need there first video. We have more customized options if you reach out to us. Get a Quote

Testimonial Video Production Articles

Testimonial Video Production FAQs

$1800.00 for a 45 sec video which includes a 2 hour production.
Yes we will help large and small companies develop there Branding, using video.
Yes, we have a wide verity of post production services which includes, graphics, Voice over, animation, motion graphics, and more...
Yes. We will provide the crew, equipment and editing all within our production house.
Typically we turnaround projects within 3- 4 weeks. If you have more urgent needs, we make exceptions just talk to use about the deadlines and we will work backwards from the due date to meet your timeline.