Establishing trust with potential customers is important for any business, and a testimonial video production is a great marketing tool. Video testimonials provide a customer-centered view of a product or service that complements a company’s traditional product-centered marketing.
Recall the last time you ordered a product or service online. Did you see a video before making this purchase? More and more, companies rely on video marketing to boost user engagement and increase conversion rates.
Testimonial videos benefit companies who focus on not only business to customer sales but also business to business sales. By viewing a product or service in the field, a business owner can make a better purchasing decision. Since the testimonial comes from another business owner, rather than from the service provider, the level of trust established in the video is much higher than that achieved with other marketing videos.
Producing a testimonial video is easier that you think. When approaching a business for a testimonial, it is important to explain the production as a way to promote both companies. Most business owners are eager to have their companies featured in videos.