Today, anyone who’s planning a vacation heads straight to the internet to find a hotel to stay in. Is your hotel standing out from competitors? If you want to attract the greatest number of people, you need a great hotel video marketing strategy using high-quality video advertisement to help your business shine.
Your Future Guests Want Clarity–Video Provides It
Video marketing is a must-have for businesses in the hospitality industry—especially hotels, who must showcase their amazing amenities, dashing décor, and luscious location to truly wow future customers. Today, vacationers want to know exactly what they can expect upon arrival—and hotel video marketing is the best way to satisfy that curiosity.
For hotels in the hottest vacation destinations—spots like Miami, West Palm Beach, Fort Lauderdale, Boca Raton, and Naples—video marketing is especially crucial. Your competition is fierce—you need to really catch the eye and ear of a customer to reel them in. Video’s ability to engage customers makes it among the very top hotel marketing ideas and a key part of your hotel marketing strategy.
Video Marketing Lets Your Hotel Shine
Video allows you to highlight the best bits of your business—while simultaneously talking your soon-to-be customer through your offering. It’s the next best thing to an in-person tour!
What Kind of Video Marketing?
Social media videos are a great starting place for hotels breaking in to video marketing. You can highlight:
- Your unbeatable amenities–give a walk-thru of your hotel and show your amenities off!
- Luxurious spa facilities–have a spokesperson demonstrate the intense rest and relaxation you provide
- Your awesome location–give viewers a glimpse of the nightlife, restaurants, shopping, beaches, museums, and other attractions nearby your resort
- The delectable food you craft–jump on the Instagram craze of food photography and get mouths watering for your fare
- All of your happy hour deals and daily specials
- Event production expertise–show off the weddings, conventions, and parties you host
- Guest testimonials–let your current customers get the word out to your next customers!
Let’s pretend you’re the proprietor of a fine resort in Fort Lauderdale, Florida.
You want to make your Facebook profile more attention-grabbing and increase your number of guests. You can add a video tour of the beautiful interior and exterior decor at your resort, throw in some shots to show off the culinary creations of your kitchen, and finish the movie with some scenes of the surrounding neighborhood. If you finish the production with interviews with guests or staff, you’ve set yourself up for success with a quality video to help draw in new clients.
You own a beautiful resort perfectly designed to set your guests at ease: show it to the world! A simple video walkthrough, mixed with short clips of your staff members performing and explaining the services you offer can do wonders in showing how wonderful your hotel is and in attracting guests!
It’s important to know that in today’s fast-paced world, marketing needs for hotels are ongoing. To keep content feeling fresh, new content is necessary. Two to three videos per quarter can help you promote your resort and draw in the eyes of people looking for a place to get away and relax.
If you think you’re ready to begin making full use of hotel video marketing, pick up the phone and call us at 305-482-1285.
Why Choose Us?
Zip In Media is dedicated to working closely with clients to make your marketing dreams a reality. With your guidance, we develop marketing videos that truly fit into your business’ marketing strategy.
We love working with hotels, but we’ve also partnered with nonprofits around the nation to produce marketing videos that engage members of their communities and stir up interest—and we’re ready to help hotels, inns, and resorts like yours accomplish the same marketing success. A great hotel marketing strategy employs quality video advertisement—and we’re ready to help you make your perfect ad.
What if you’re not quite ready to shoot a video? Maybe your marketing plan is a little outdated or ineffective. We can help. Zip In Media does so much more than just shoot your footage. We work with you to craft the perfect script to reach your clients and send our cameras out to capture your business’ beauty—in a non-invasive, no-pressure way.
Here’s a closer look at the process we at Zip In Media follow to make a video that fits perfectly into your hotel marketing strategy.
Our Production Process
The starting point for most videos is a script, a basic outline of the scenes and narration of the video. You can write this script yourself, or we can provide a script based on your direction. Some videos, such as testimonial videos, only require a list of interview questions. Whatever type of video you need, our team can help you through the planning process.
With the schedule and shot list prepared, everything is set for a successful production. Our team will arrive with all of the equipment and people needed to get great footage for your project. A video shoot can be a little intimidating, especially if you have never been part of one. We have experience in productions large and small, so you can be confident that everything will go smoothly.
Once we have all of the footage and other media for your video, we will start editing the piece. This process usually takes 3-4 weeks, depending on the length of the video and the level of animation needed. We will send you three versions of the video to review: a rough cut, fine cut, and final cut. You will have an opportunity to provide feedback at every stage of the process. After we complete the revisions, we will deliver the final video in any format you need.
Pretty simple, right?
If you’re ready to find out more information on how we can help you make the picture-perfect video ad, give us a call and speak to one of our video advertising specialists at 305-482-1285. With one of our quality video ads, we can help you show off your business’ unique appeal and sit back and relax as customers come to escape the stresses of the world in your hotel. Like you, we’re results-driven. Let us show you that we can help you get the results you need.
If you need more help in building a marketing plan for your hotel, we can help with that, too.
Our team at Zip in Media prides itself on building long-term relationships with clients—the kind that results in continued success for you and your hotel through quality marketing. We’re always ready to connect: give us a call at 305-482-1285.