Think about it, the personal approach is quickly dying. You’re inundated with emails, web copy and text messages all day long. When was the last time you even received a handwritten letter in the mail? For businesses, getting back to the personal approach is the key to connecting with your customers and reaching new ones. The best way to do that? Corporate video production.
Video is quickly becoming necessary for every business because it serves a purpose. It helps you connect with people, and it helps you educate them about what you do, what makes you different from your competitors and tells them exactly why they need your services or products. With the popularity of YouTube and other video hosting sites increasing every day, it’s time to take your business to the next level with video production to unlock your true potential. Video marketing is the future, and corporate video production is now playing a central role in businesses both large and small.
Here are just some of the reasons is time to turn to video production. Miami has many companies that can help you unlock these benefits and see a transformation in your online marketing strategy.
Great Return on Investment
Videos that have been uploaded to YouTube, your business website or social media networks can be quickly and easily found by online users. While you may be hesitant to hire a Miami video production company, keep in mind this cost is an investment with a high potential return. Videos will lead to leads, which you can convert into paying customers. The more exciting, helpful or interesting your video to your target audience, the more you stand to gain.
Improve Your Traffic
What business wouldn’t like to see a boost in online traffic? This is one of the most common complaints of businesses with a web presence, and many experts believe the majority of traffic online is generated from video. That’s pretty powerful! Did you know that having even a single, short video on your website makes it 4x more likely to be found through a search engine than a website without video?
Lower Your Bounce Rate
In case you don’t know what bounce rate means, it’s basically just an Internet marketing term that refers to the percentage of people who visit only one page on your website before leaving. Corporate video production can reduce your bounce rate. Sometimes, even with great content and an attractive web design, users will be turned away or get bored, not taking the time to read what you have to say. Why not show them instead? Video increases engagement and reduces the likelihood that your visitors will bounce.
Boost Your Rankings
A Miami video production company can help you create compelling videos, which actually boost your search engine rankings by helping more people find your website and link to it from other websites. You can also optimize your videos for search engines by using keyword-rich descriptions associated with your business, which makes these videos appear higher on search engine results pages.
Get Links from Social Media Sites
Never underestimate the power of social media in terms on marketing your business. Great video production can produce awesome, compelling videos you can share on Facebook, Twitter and LinkedIn. The more appealing your video, the more people will share it and view it. Social media networks are one of the greatest ways to reach a new audience and boost traffic to your website.
It’s time to make an investment in video production. Miami has a number of great companies who specialize in corporate video production to help you take your online marketing to the next level. Video marketing is the way of the future and it’s time to get onboard and change your strategy to reach new customers.