Why Web Video?
Web video production has grown in popularity a great deal over the last few years and opens up a whole new way to market your company with professional production quality. Short web videos can be posted anywhere online, whether on your official website or on social media.
Because every business strives to get new customers and make more sales, a good marketing strategy is the key to success. Web video marketing can give your marketing strategy a boost. Web video actually gives the little guys a chance to compete with major companies who can afford to spend millions on advertising.
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The Power of Online Video
Online video has an unmatched influence that is only growing. Consider this: the average person visits a website for only 48 seconds. If the website has video, that visit grows to 5 minutes and 50 seconds. Powerful, right?
The possibilities are truly endless!
Web videos can be added to your home page to greet visitors or they can be used to add a dynamic touch to your existing articles or sales pages. You can use YouTube marketing to promote your message to a massive audience watching video online, or you can simply use video to highlight a topic of interest on social media or your website.
Web video production is accessible for your business
Web video production is very different than the type of video production used for movies. However, high quality video is critical for an effective advertisement to truly showcase what you’re all about.
High quality web video production isn’t nearly as expensive as most people expect, while still delivering a powerful script, cutting-edge equipment, and a crew of pros to make it happen. Professional video production leaves a good impression when representing your business online, whether you post your video on your website, blog, or social media accounts.
With the various tools online, it’s easy to see how well your web video content is performing. Platforms like YouTube have great options for monitoring statistics, so you can see exactly who is watching your videos and how they found their way to your content. YouTube also allows you to add keywords to your video, so that prospective clients can find your content easily. Even if you post your video to your website or blog, there are tools available to help you track your statistics, to see exactly what impact video marketing is having on your bottom line.
Of course, it’s always a learning process! If your video isn’t getting as many views as you expected, try choosing new keywords or changing the style of your videos. This is one of the many reasons it’s best to work with a professional web video production company: we can help you learn how to effectively market your new videos while giving you the quality you expect to represent your business online.
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When you work with Zip in Media Productions, making a video marketing campaign is simple. Here’s how we make it happen:
- First we determine exactly what you need from your video content
- Our team produces high quality videos just for you. Read more about our production process.
- To make sure your videos are perfect, we make revisions based on your feedback. Read more about how we do revision process.
- Then your campaign is ready to go.
- We will help you track your results so that you can keep improving your marketing strategy.
To get started building a fantastic online video marketing campaign for your business, call us at 305-482-1285, or fill out our contact form to set up an appointment with our team.
Want to learn more about how online video production can help businesses like yours? Find tips and advice for online video marketing on our blog.
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