South Florida’s #1 Financial Video Marketing Company
Stunning content for banks, financial advisors, accountants, loan services, and more.
It doesn’t take a financial expert to realize that a large volume of traffic plus high conversion rates is the formula for successful digital marketing. But if your business is struggling to achieve those goals, knowing where to turn can feel impossible.
Financial video marketing from Zip In Media is the answer.
Here at Zip In Media, our dedicated team are experts in both video marketing and the target audiences of banks, accountants, and providers of related financial services. To find out how we can transform your marketing activities in a fast, affordable, and quantifiable manner, book a consultation with our experts today!
Why Your Financial Business Needs Video Marketing
Before investing in any marketing strategy, you need to confirm that it will bring the best results for your financial business. Video marketing can transform your venture for a whole host of reasons, including but not limited to;
Consumers want it
Studies show that 59% of executives would choose video over text if both options present the same information. Meanwhile, the amount of time that consumers spend watching branded vids further underlines the demand for video.
Giving B2B and B2C clients the type of media they want is vital, especially when they need to make a big financial decision.
The content is more memorable
Your clients will want to make informed decisions because it influences their finances. The fact that users retain 95% of the info absorbed through video, compared to 10% of the text they read, should not be ignored. By providing clearer insights into what users can expect from your products and services, you stand a far better shot at conversion.
Video generates clicks
The click-through rate on marketing emails containing videos is up to 3x greater than those that don’t. Meanwhile, four in five businesses that have videos on their homepage state that they have seen improvements on the back of this feature. Getting traffic from users that have a clear interest in the financial products should bring positive outcomes.
Video promotes conversions
The ultimate aim of any marketing strategy is to gain more sales. It is shown that 84% of consumers have completed purchases after watching a video. If your content engages the target market and provides the confirmation that your financial or banking products are what they need, amazing results will follow.
Video marketing is still growing
While the immediate need for video marketing is clear, you must also think about tomorrow. Over 80% of marketers believe that the importance of video campaigns is growing. By investing in video marketing to create a more professional and engaging strategy today, you’ll also be supporting your future endeavours.
Video marketing is one of the most effective solutions on the market while over half of all businesses attribute it as their best weapon in terms of ROIs. While there are many different ingredients to consider in the recipe for successful financial video marketing protocols. Zip In Media provides the comprehensive and tailored strategies to achieve your goals.
Kaufman Rossin Videos
The Zip In Media Process
Appreciating the need for a high-quality digital marketing campaign is one thing, but building the perfect strategy is another altogether. Zip In Media’s video marketing financial services are the answer. Our core values revolve on video content made easy, and it’s apparent in every step of the process.
Financial Video Marketing Consultation
Whether your business is an accountancy firm, a bank, or any related financial service doesn’t matter. You need to know that every aspect of the proposed video production and marketing campaigns are built with the needs of your business in mind.
We can provide specialised services that are tailored to banks, financial advisors, accountants, loan services, and a range of alternative company types in the field of finance.
The fact that we have an in-depth understanding of the industries and the challenges that you may face makes us perfectly placed to transform your approach to marketing for the better.
Our finance video marketing consultations provide clarity ahead of building campaigns by answering the following questions:
- What is the exact nature of the finance related business?
- What are the objective of your video marketing campaigns?
- Who are you hoping to reach?
- How quickly do you intend to see results?
- What is the marketing budget, and are there plans to grow it?
A consultation service from Zip In Media establishes the perfect platform ahead of entering the video-making process.
The Video Production Process
You’re an expert in providing the best financial services, and probably have some ideas on how to promote the business in style. However, we’re the experts in honing those visions and turning them into a reality. To make this happen, we’ll focus on three areas of success.
The pre-production phase focuses on creating the scripts, outlines, storyboards, and general plans for individual videos and comprehensive packages alike.
Here at Zip In Media, we pride ourselves on producing a wide range of videos that can help banks, financial institutes, and accounting companies like yours. We can support your business by creating the following types of videos;
- Announcement videos
- Meet the team videos
- Presentation videos
- Sketches / humour skits
- Explainer videos
- FAQ / Q&A videos
- Product tour videos
From deciding which types of content are most suitable to plotting the best steps in order to create engaging content that gains the right response from the right audience. Zip In Media guarantees that your project is underpinned by the best platform.
Video shoots can be daunting and hectic. However, you can leave that to us while you focus on continuing to thrive as a business.
Given the nature of the business, it’s likely that a professional vibe will need to be maintained. Our talented staff use the latest technologies and equipment to produce ultra professional HD quality video footage. Whether displayed on the internet or used for a traditional TV ad campaign, your productions will create the desired effect.
Our organisation ensures that the shoot runs smoothly, producing stunning results and gaining maximum cost efficiency.
The raw footage and media needs to be edited and presented in the right way so that the final video can make a winning impact. Our post-production processes include but are not limited to;
- Rough cut, fine cut, and final cut processes
- Soundtrack additions and sound level balancing
- Colour coding and selection
- Animation, videographics, lower thirds, etc
- Navigation links through menus and on-screen CTAs
As well as ensuring that your business receives a highly professional product that suits the field of finance while still showcasing a little personality. Zip In Media can take care of publishing and social sharing. This can extend to target marketing to ensure your content reaches the right people.
Online Marketing Outline
- B2B / B2C
- Local / National
- Men / Women
- Lifestyle / Devices
- Overall Objectives
- Define Milestones
- Define Key Metrics to measure
- How are you measure the results now
- Create segmentations
- Select Marketing Channels
- Building Reports
- CRM (Zoho)
- Google Products
- Website/ Landing Pages
- Social Media Video Marketing
- SEO Video Marketing
- Vlog Video Marketing
- Youtube / Adwords / TrueView Ads
- Facebook Ads / Social Outlets
- LinkedIn Publications
- SEO / Websites
- Local listings / TV Advertising
- Commercial Video Production
- Product Videos
- Explainer Videos
- Social Media Videos
- Review the Likes/Shares
- Review reports
- Create new ideas based on results
- Create new plan of action
Define your clients
Everyone needs a plan
How we leverage Technology
Video Marketing by Channel
Video Marketing Distribution
We Create Your Video Content
Review. Revise. Remarketing
Professional Video Production You Can Trust
In addition to offering a wide range of video content creation services that can bring your finance brand to life. Zip In Media boasts a solid reputation and online presence across Florida. We can support you with;
- West Palm Beach video production
- Naples video production
- Miami video production
- Fort Lauderdale video production
- Boca Raton video production
We’ve helped hundreds of business across the various areas of the financial arena. We thrive on creating engaging content that is built with conversions (as well as increased brand awareness) in mind. When your business needs to win over new clients or target repeat sales from past customers, our comprehensive approach to professional video production supports your cause.
Everything we do is customized to your situation to achieve your objectives. This can cover everything from thinking about the CTAs to defining the target audience.
Expertise Extending Beyond Creation
While producing quality videos for your finance business is the main focus, it’s equally crucial to ensure that they work from a practical sense. Do you know how to manage video campaigns and track their success? We do, and can handle all aspects of;
- Email marketing video usage
- Social media video marketing
- Google products
- Vimeo and YouTube analysis
- Website and landing page videos
- Adwords, Facebook Ads, and paid promotion
- Video libraries
- Video navigation through the campaign
The insights gained from our management processes give clear indications as to which ideas work and which ideas require additional work. In turn, this can further support aspects of budget management while also encouraging quick progress.
Let’s face it; if a video campaign for your financial business is ever going to work, all of the different aspects need to add up. With Zip In Media on your side, your chances of success just became a whole lot brighter.
Take The First Steps To Success Today
Whether you run a bank, accountancy, or financial institute, video marketing needs to become a priority. Zip In Media’s specialized services in finance video production are the ultimate solution, and you can regain control of your situation by arranging your free consultation today.
From inspiration to implementation, your project is in safe hands. To learn more today, give us a call on (305) 482-1285 right now.