So you have an audience you want to target,
and you’re ready to build a marketing plan that will knock their socks off! It’s time to dig into the details of building your marketing campaign, and Zip In Media Productions is here to help. We will build a marketing plan with you step by step, tracking your progress and the success of your plan along the way.
From the idea stage to analyzing results, we will walk you through developing a professional marketing campaign fit for the marketing platforms of your choice. Here are 5 steps for building an amazing marketing plan.
Want to create a marketing campaign for your business? Call us at 305-482-1285.
Set overall objectives
Before you start choosing channels or picking metrics, start with what you want your marketing plan to achieve. Think about the message you want the marketing campaign to send as well as what a successful marketing campaign looks like for your business. This is the stage where you fit your marketing ideas to the results you want to see.
Define Key Metrics
Metrics are vitally important to any marketing campaign. They are a real-time tracker of how your marketing plan is doing, and they ultimately will show you whether your campaign was successful.
What metrics you choose to use, such as views or search engine ranking, depends on factors such as your objectives, the platforms and demographics you are targeting, and what your business defines as success. We will help you choose metrics that will be the most meaningful to your campaign.
Ready to get started? Call 305-482-1285.
Select Marketing Channels
From social media platforms to emails to television, there are many marketing channels out there. The tone and content of your campaign are things to consider in deciding which channels best suit your message and your target audience. Our team at Zip In Media Productions will fine-tune your campaign further to suit the channels you want to use for your message.
Now that you’ve built your marketing plan, you’re ready to put it into action. Zip In Media Productions will help you execute your milestones, create your video library, and distribute your content. As we track your metrics and review your results, we will revise your campaign to prepare a new plan of action for next steps.
START BUILDING YOUR PLAN 305-482-1285
In this step, create phases for your marketing plan. What components does your plan have, and what progression would be most effective in achieving your goals?
This is where you develop your marketing strategy and the important elements that will make it happen.
Zip In Media Productions will then work with you to assign action items for each milestone that will help keep your marketing plan on track and your goals met.
Create Audience segments
Segmenting your audience based on demographics such as age, use of your products, and behaviors allows you to more effectively target a larger amount of people. When you segment your audience, you can more easily see who is using your products, as well as how and when.
The goal is to make your marketing campaign as specific and targeted as possible, so you will reach the largest number of people who are more likely to take action based on your marketing campaign.
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