5 Steps for Building a Marketing Plan

So you have an audience you want to target,

and you’re ready to build a marketing plan that will knock their socks off! It’s time to dig into the details of building your marketing campaign, and Zip In Media Productions is here to help. We will build a marketing plan with you step by step, tracking your progress and the success of your plan along the way.

From the idea stage to analyzing results, we will walk you through developing a professional marketing campaign fit for the marketing platforms of your choice. Here are 5 steps for building an amazing marketing plan.

Want to create a marketing campaign for your business? Call us at 305-482-1285.

Zip – Top 6 ways to build your brand awareness with video from Zip In Media Video Production.

Set overall objectives

Before you start choosing channels or picking metrics, start with what you want your marketing plan to achieve. Think about the message you want the marketing campaign to send as well as what a successful marketing campaign looks like for your business. This is the stage where you fit your marketing ideas to the results you want to see.

Marketing plan milestones help you keep track of your progress

Define Key Metrics

Metrics are vitally important to any marketing campaign. They are a real-time tracker of how your marketing plan is doing, and they ultimately will show you whether your campaign was successful.

What metrics you choose to use, such as views or search engine ranking, depends on factors such as your objectives, the platforms and demographics you are targeting, and what your business defines as success. We will help you choose metrics that will be the most meaningful to your campaign.


Ready to get started? Call 305-482-1285.

Segmenting your audience will lead to more effective demographic targeting

Select Marketing Channels

From social media platforms to emails to television, there are many marketing channels out there. The tone and content of your campaign are things to consider in deciding which channels best suit your message and your target audience. Our team at Zip In Media Productions will fine-tune your campaign further to suit the channels you want to use for your message.

Now that you’ve built your marketing plan, you’re ready to put it into action. Zip In Media Productions will help you execute your milestones, create your video library, and distribute your content. As we track your metrics and review your results, we will revise your campaign to prepare a new plan of action for next steps.


The first step in building a marketing plan is setting objectives

Define Milestones

In this step, create phases for your marketing plan. What components does your plan have, and what progression would be most effective in achieving your goals?

This is where you develop your marketing strategy and the important elements that will make it happen.

Zip In Media Productions will then work with you to assign action items for each milestone that will help keep your marketing plan on track and your goals met.


Marketing metrics let you measure the success of your marketing campaign

Create Audience segments

Segmenting your audience based on demographics such as age, use of your products, and behaviors allows you to more effectively target a larger amount of people. When you segment your audience, you can more easily see who is using your products, as well as how and when.

The goal is to make your marketing campaign as specific and targeted as possible, so you will reach the largest number of people who are more likely to take action based on your marketing campaign.




Select the marketing channels that best fit your marketing plan.

Types of videos we create | Lets Discuss 305.482.1285

Corporate Videos
Introduce your business with a custom video
Testimonial Videos
Let your satisfied customers do the talking!
Training Videos
Explain complicated processes for clients and employees
Product Videos
Help customers know your products as well as you do.
Social Media Videos
Engaging with users on all your social channels.
Web Videos
Post these short videos anywhere online.
Animated Videos
Give your message extra flair with animation.
Blog / Vlog Videos
Improve your SEO with vlogs.
HTML5 Videos
Put your clients in the driver’s seat.
Event Videos
Marketing events is tough, why not use video?
Video Tips
Highlight key topics with short Q&A style videos.
Infographic Videos
Help your clients understand processes you can’t explain with footage alone.

Industries We Collaborate with | Lets Talk 305-482-1285

Medical Marketing Videos
We create marketing videos for all types of medical practices.
Financial Marketing Videos
Creating engaging content for sophisticated message.
Non Profit Video Marketing
Ensuring that non profits can convey there message accurately and successfully.
Tourism Video Marketing
Our team as worked with many local and national branding campaigns