In 2018, web video marketing is no longer the future, it’s the here and now. Video makes up the majority of internet traffic, and will only increase its share in the coming years. Here’s a look at what roles web video marketing – and video production companies – will play in the rapidly expanding video market in the next 5 years.
Ready to start the web video marketing production process? Talk with our team at 305-482-1285.
Here are 5 predictions for the next five years in video marketing.
Every brand will have an online video presence
Branding is going digital, and one of the best ways to convey your brand online is through video. Every type of business can benefit from online video marketing, and soon, it will be a part of every business’s marketing arsenal.
This means that branding and the pre-production planning process will become more important than high production value. Quality videos don’t have to cost a fortune anymore, but they do have to be clear and professional. Zip In Media Productions will help guide you through the pre-production stage and ensure your video is on-brand and on-trend.
Web video marketing will be a game of phones
Instead of watching video on cable TV, desktops, or laptops, smartphones and tablets will become the primary platforms on which consumers view videos. The transition is happening now, and Zip In Media Productions is positioned to help you produce mobile-optimized video marketing content that will wow your target audience.
Web videos will be shorter
When it comes to web video content, short is definitely sweet. After 2 minutes, 60% of video viewers stop watching. Capturing and keeping the attention of potential consumers requires clear and concise messaging. As businesses as a whole get better at distilling their brands and messages into shorter videos, that messaging will become more effective. The more impactful you can make your online marketing video in the first few seconds, the greater an impression you will make.
Ready to get started with video? Zip in Media can help. Call 305-482-1285 today.
Web video marketing will become more targeted
While TV advertisements are restricted to targeting general demographics, sites like YouTube let you choose your audience. From traditional demographics such as age to more specific categories such as interests and life events, video hosting sites like YouTube ensure you reach your ideal consumer. This trend will only intensify as more businesses move to online video marketing and targeting technology improves.
What’s more, it’s become easier than ever to analyze your video’s performance. With traditional TV advertisements, there is no way to know specifically who an advertisement reached, or which demographics actually took action. YouTube analytics let you see the demographics of who clicked on your video in addition to the raw numbers such as views and new users. Analytics like these will only become more sophisticated, letting you easily see where you can strengthen and improve your branding.
The video technology involved will be cheaper
Technology is cheaper than ever before, and thus more accessible to a wider consumer base. This continued decline in price of gadgets like smartphones and tablets will allow more and more people to access online video, with the convenience of those gadgets allowing them to do it anywhere and anytime. Not only are you producing online marketing videos for your current customers, you are creating content for near-future customers as well.
Likewise, production technology has become cheaper, which removes a significant barrier for smaller businesses looking for professional online video marketing and production services. Our team at Zip In Media Productions will work with you to create an online video marketing campaign that suits your budget.
Zip In Media Productions can help you pinpoint your brand and turn it into the web video of your dreams. From planning to helping you track your results, Zip In Media’s web video production services will send your online marketing strategy into the future with a fantastic web video marketing campaign.
Start your web video marketing journey. Call 305-482-1285.