Establishing trust with potential customers is important for any business, and a testimonial video production is a great marketing tool. Video testimonials provide a customer-centered view of a product or service that complements a company’s traditional product-centered marketing.

Recall the last time you ordered a product or service online. Did you see a video before making this purchase? More and more, companies rely on video marketing to boost user engagement and increase conversion rates.

Testimonial videos benefit companies who focus on not only business to customer sales but also business to business sales. By viewing a product or service in the field, a business owner can make a better purchasing decision. Since the testimonial comes from another business owner, rather than from the service provider, the level of trust established in the video is much higher than that achieved with other marketing videos.

Producing a testimonial video is easier that you think. When approaching a business for a testimonial, it is important to explain the production as a way to promote both companies. Most business owners are eager to have their companies featured in videos.

Three Easy Questions to get effective customer Testimonials

Video testimonials are an amazing way to showcase your product or service in a that relates directly to your target customer. These three questions will help you get the most from your video. Testimonial Video production Miami – Three easy questions to get effective (Infographic)

  1. Tell us about you and your business.

Give your client the opportunity to talk about themself. This gives them a chance to promote their business in a way that will engage other clients in the same industry. 

  1. How has our product or service helped you?

Ask them about a specific feature of your business and how it affected them. It’s OK to provide some guidance, such as repeating the company name. 

  1. Why would you recommend our company to others?

Asking for the recommendation is the most important part. This provide an emotional hook and clear call to action for prospective clients.

Examples below:

Pritikin – Testimonial 2 – Final from Zip In Media Video Production on Vimeo.


Zip In Media – Chapman Partnership, Nonprofit Testimonial from Zip In Media Video Production on Vimeo.

Contact Zip In Media today to learn more about our professional testimonial videos. Or visit our website.

Corporate Video Production Case Study

We recently produced a set of testimonial videos for Energy Saving Solutions. ESS is a company that specializes in installing and financing LED lighting systems for commercial applications. In one day, we were able to visit four locations and capture the testimonials of several business owners.

We had a tight deadline, and Zip In Media really delivered. They completed the entire project from the shooting to the final edits in less than a week. We used the customer testimonials they produced in our online sales meetings, our website, and our YouTube channel. I would highly recommend Zip In Media for your next corporate video production

Peter Stein, Energy Saving Solutions

It is important when producing a video that you get the most from your investment. We helped integrate the video into ESS’s website, improving their search engine optimization. We also helped implement the video into their online sales presentations, providing a valuable tool for their sales reps to use when approaching new clients.

Dealing with customer reviews

When it comes to customer reviews, a company can’t always control what is said. This is especially true now that video is accessible to anyone. When people search for a company online, a YouTube video may rank higher than a page from the company’s website! One negative video testimonial can have a devastating effect on a company’s online reputation. This is why it is essential for all company to have a video presence online.

It is not as scary, however, as it may seem. User generated video provides many opportunities to engage with customers, and if you truly believe in the merits of your product, your customers will be more likely to share their positive experiences.

We work at Zip In Media to create great videos that promote these positive messages, and would like to share with you (a totally unbiased) testimonial video production of our own.