Looking for some product videos?

The most common type of product video production is a direct sales video, the traditional 30 – 60 second advertisement you would see on television. These videos rely on strong messaging and compelling visuals catch viewers’ attention and direct them to a specific call to action. If you have a product or service to promote, video is the perfect tool to convey your message to potential customers.

The explosion of online video in the last several years not only provides new avenues for delivering this type of advertisement, but also allows for a wide range of new video formats. As the cost of distributing video has gone down, long-form advertisements are more common. Companies can take advantage of the fact that online viewers have actively chosen to watch their video and provide detailed information about their product or service. The ease of video distribution online also means that you can create a greater quantity of videos, highlighting different aspects of your product or targeting a specific demographic.

Product Video Production is a great way to engage customers, but it is important to remember that video is no longer a one-way conversation. Customer reviews and testimonials can have a big impact on a brand’s reputation. Incorporating this user generated content with your overall video marketing strategy will help boost the reach of your advertising campaigns.