Online Video Marketing

Online Video Marketing

Online video is a marketing powerhouse, serving a massive global audience and featuring technological advances that makes spreading your marketing message easy.

 Over 85% of Americans watch online video regularlyMore and more people, particularly those in younger demographics, are choosing internet video over television. 

 Independently produced content has exploded on platforms such as YouTube, and even traditional TV properties are making their content available online. The audience for online video is substantial and will only continue to grow. 

Online video also features the unmatched capacity to target specific groups and track your results with real data. Where cable and network TV advertising only allows for broad demographic targeting, online video can be targeted to niche audiences effortlessly. 

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YouTube in particular allows advertisers to target audience by geographic area, interests, gender, age, and many more. This precise targeting, along with easily accessible performance statistics, is a game changer, making video ad campaigns more effective than ever.

 With the newest technology in online video ads, you can get customers to engage right away. Online, viewers can take actions while watching a video ad such as clicking a link to view more information about a product, or choosing what ads are more relevant to them. 

 TV ads are passive, leaving advertisers hoping their message lasts until a viewer can take action. But with online video marketing, you can make it easy for viewers to get and stay engaged.

Making online video on your own can be difficult, but with a professional video production company on your side, your next online video ad campaign is within reach.

 When you work with Zip in Media Productions, making a video marketing campaign is simple. Here’s how we make it happen:

  • First we determine exactly what you need from your video content
  • Our team produces high quality videos just for you. Read more about our production process.
  • To make sure your videos are perfect, we make revisions based on your feedback. Read more about how we do revisions.
  • Then your campaign is ready to go.
  • We will help you track your results so that you can keep improving your marketing strategy.

To get started building a fantastic online video marketing campaign for your business, call us at 305-482-1285, or fill out our contact form to set up an appointment with our team.

 Want to learn more about how online video production can help businesses like yours? Find tips and advice for online video marketing on our blog.

Sure you don’t want to talk it out? 305-482-1285

 

Our Production Process

Pre-Production
The starting point for most videos is a script, a basic outline of the scenes and narration of the video. You can write this script yourself, or we can provide a script based on your direction. Some videos, such as testimonial videos, only require a list of interview questions. Whatever type of video you need, our team can help you through the planning process.
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Production
With the schedule and shot list prepared, everything is set for a successful production. Our team will arrive with all of the equipment and people needed to get great footage for your project. A video shoot can be a little intimidating, especially if you have never been part of one. We have experience in productions large and small, so you can be confident that everything will go smoothly.
Post-Production
Once we have all of the footage and other media for your video, we will start editing the piece. This process usually takes 3-4 weeks, depending on the length of the video and the level of animation needed. We will send you three versions of the video to review: a rough cut, fine cut, and final cut. You will have an opportunity to provide feedback at every stage of the process. After we complete the revisions, we will deliver the final video in any format you need.

Talk with the Team: 305-482-1285

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