Category: Industry Info

A newly recruited member of Zip In Media »

A big welcome to Yossi Steinman who is currently a student of Yeshivas Doresh of Aventura. He says that he is glad to have just been elected and selected to join the Zip In Media team. Media and technology is one of his many passions, he is looking forward to learning more about the vast world of multi-media. One of the many things that he is most excited for is the highly effective skill of video editing. Yossi is hoping that after his training at Zip In Media he will be able to go out into the world and not be intimidated by computer technology, but rather, be able to understand, grasp, and use it to his advantage.

Yossi is also currently working to become an up and coming hip hop artist, commonly known as YU-C. Social media is definitley a major aspect of his career. ”Now a days you can download a simple program on your computer and build yourself up from there”, says Yossi. ”Whether its Facebook, Twitter, or Youtube, all media today coincides with most if not all careers that you may choose, that’s why Zip In Media is at the for front of society today”.

YU-C is currently working on brand new material, follow him on twitter here. Also, be sure to check out his latest music over at his youtube channel.

Posted by: aaron on February 16, 2012 @ 7:03 pm
Filed under: Industry Info

Some Very Interesting Myth Busting »

From www.webvideomarketing.org:

Meanwhile, from Invodo and the e-tailing group, research that debunks three myths about online video content. They studied how consumers engage with video in a retail context to determine how video is used most effectively. Their overall finding: Forget long and short and concentrate instead on quality.

Myth 1: Shoppers won’t watch a clip longer than :30. Debunked: Invodo’s research shows 37% of study respondents watched clips longer than three minutes and 66% watch content on information-intensive products.

Read the rest of this entry »

Posted by: aaron on February 3, 2012 @ 2:51 pm
Filed under: Industry Info

HTML5 Animation »

We are exited to be working with the newest web standards. HTML5 animation allows interactive, animated elements on a webpage without Adobe’s Flash. This means that the animations will work on the latest mobile devices like iPhones and iPads.

We are nearing completion on a couple projects that use this new standard. Stay tuned for more details!

Posted by: Ezra Katz on February 1, 2012 @ 9:26 am
Filed under: Industry Info

How to Shoot Green Screen »

Green screen shooting is for more than gimmicks like putting someone on the moon or a roller-coaster. Being able to isolate your subject from its background provides limitless creative opportunities.

Here is the equipment you will need:

One Chroma Key green surface: This can be a muslin drop cloth, nylon cloth, paper, or even a painted wall.
One HD camera (720p or 1080i) with tripod
At least five quality lights: 600W Tungsten or equivalent (brighter is even better). You can get by with three lights, but you will not get the best results.
A large area to shoot in with at least 10′-12′ of height (if shooting full length subject) and at least 30′ of length
Miscellaneous Gels, scrims, or cookies as needed for look you want on subject

Here is how to set up the shot:

Before discussing the lighting (which is by far the most important part of the setup) let’s talk about positioning. Place the green screen at the far end of your space at least 25 feet from the camera. Your subject should be positioned 7 to 9 feet from the screen. You may need to make adjustments to the screen to make sure everything remains in frame.

Lighting is the most important aspect of getting a great key, i.e., removing the green background in editing. The goal when setting up the lights is to minimize the appearance of shadows. This is important because it is very difficult to key out a shadow and much easier to put one back in. Save yourself time and anguish and light it right the first time.

Lighting the Screen

You need a minimum of two lights for the green screen. These lights should be soft and even over the breadth of the screen. You may need to swivel them left or right to make the screen as evenly lit as possible. Try to avoid hot spots or cool spots especially in the area behind your subject. You may need more lights for even coverage on a larger screen. Read the rest of this entry »

Posted by: Ezra Katz on November 10, 2011 @ 6:57 pm
Filed under: Industry Info