Medical Video Marketing

Medical Video Marketing

LETS DISCUSS YOUR MARKETING: 305-482-1285
Zip_In_Media_Productions_LLC_Brian_Zippin copy
Brian Zippin
COO / Director of Marketing
(305) 482-1285 x33

Healthcare Client Videos

Corporate Video | Medical Marketing Videos | Miami Transplant Institute JHS | Awareness | Website design
Corporate Video | Medical Marketing Videos

Miami Transplant Institute | Jackson Health Systems

Animated Product Video | American Green Technology | C. Diff | Medical Marketing Videos | Awareness Campaign
Animated Product Video

Animated Product Video | American Green Technology

Medical Industry Blog Video | American Green Technology | Consider the Air | Awareness Campaign
Medical Industry Blog Video

Blog Video | American Green Technology

Hospital Customer Service Video in Miami | Holtz Children’s Hospital | Medical Marketing Videos | Awareness Campaign
Hospital Customer Service Video in Miami

Hospital Customer Service Video in Miami | Holtz Children’s Hospital

Our Process & Testimonials

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 Content Creation Process

Pre-Production
The starting point for most videos is a script, a basic outline of the scenes and narration of the video. You can write this script yourself, or we can provide a script based on your direction. Some videos, such as testimonial videos, only require a list of interview questions. Whatever type of video you need, our team can help you through the planning process.
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Production
With the schedule and shot list prepared, everything is set for a successful production. Our team will arrive with all of the equipment and people needed to get great footage for your project. A video shoot can be a little intimidating, especially if you have never been part of one. We have experience in productions large and small, so you can be confident that everything will go smoothly.
Post-Production
Once we have all of the footage and other media for your video, we will start editing the piece. This process usually takes 3-4 weeks, depending on the length of the video and the level of animation needed. We will send you three versions of the video to review: a rough cut, fine cut, and final cut. You will have an opportunity to provide feedback at every stage of the process. After we complete the revisions, we will deliver the final video in any format you need.
Stage 1: Rough Cut
The first step in creating a video is to sort the footage from the production day, select the best clips, and put them in sequence to tell a story. The rough cut will be basic, without any effects and with abrupt transitions between clips. Often, there will be image and text placeholders where we need to purchase a graphic or you still need to provide us the information.
Stage 2: Fine Cut
The fine cut will be very close to the final version of your video. It will include the changes you requested from the rough cut. Any placeholders will be replaced with the approved graphic or information that you provide.
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Stage 3: Final Cut
The final cut is where we polish the details on the video. We will improve the color, balance the audio, and make adjustments to the animations to ensure the final piece meets our high standards of quality.

Online Marketing Outline

Video Marketing Explained
Target Audience
Who's your target audience? Why are they receiving this message? How are your measuring it? Whats your Goals?
Creating A Video Marketing Plan
TrueView allows you to target multiple demographics, Geo-Targeted Locations, and redirect them to you're marketing flow. Locations, and redirect them to you're marketing flow.
Manage Your Marketing
We leverage free and paid tools and give you recommendations on the types of reports that would be best for your goals.
Marketing Channels Strategies
Creating a marketing channel strategy, will allow us to help you repurpose our video content by slightly updating the message.
Video Marketing Distribution
After planning its time to send out our message and see how it performs on all channels: Facebook, Youtube, Email, Website...
Create Video Library
Its now time to select the types of videos we will need to make our plan a reality: Corporate video, Testimonials, and more.
Review, Revise, Repeat
Based on the results of the campaigns we will help you review, revise, and repeat the video marketing plan.
Details for Each Topic
Where are your people
  • B2B / B2C
  • Local / National
  • Men / Women
  • Lifestyle / Devices
Create a Plan
  • Overall Objectives
  • Define Milestones
  • Define Key Metrics to measure
  • How are you measure the results now
  • Create segmentations
  • Select Marketing Channels
Management Tools
  • Building Reports
  • CRM (Zoho)
  • Google Products
  • Vimeo
Video Marketing for all
  • Website/ Landing Pages
  • Social Media Video Marketing
  • SEO Video Marketing
  • Vlog Video Marketing
Publishing Your Message
  • Youtube / Adwords / TrueView Ads
  • Facebook Ads / Social Outlets
  • LinkedIn Publications
  • SEO / Websites
  • Local listings / TV Advertising
Types of Videos Create
  • Commercial Video Production
  • Product Videos
  • Explainer Videos
  • Social Media Videos
Reviewing the Campaigns
  • Review the Likes/Shares
  • Review reports
  • Create new ideas based on results
  • Create new plan of action
Why you need video
Video Explanation
Define your clients
Everyone needs a plan
How we leverage Technology
Video Marketing by Channel
Video Marketing Distribution
We Create Your Video Content
Review. Revise. Remarketing
Corporate Videos
Introduce your business with a custom video
Testimonial Videos
Let your satisfied customers do the talking!
Training Videos
Explain complicated processes for clients and employees
Product Videos
Help customers know your products as well as you do.
Social Media Videos
Engaging with users on all your social channels.
Web Videos
Post these short videos anywhere online.
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Animated Videos
Give your message extra flair with animation.
Blog / Vlog Videos
Improve your SEO with vlogs.
HTML5 Videos
Put your clients in the driver’s seat.
Event Videos
Marketing events is tough, why not use video?
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Video Tips
Highlight key topics with short Q&A style videos.
Infographic Videos
Help your clients understand processes you can’t explain with footage alone.