Why does your business need video?

As little as 10 years ago, video was out of reach for the average small business. The cost of a single corporate video production could be tens of thousands of dollars, and unless you had the marketing budget of a big corporation, the only way your customers could see your video was through local cable and network TV ads.

Miami_Corporate_Video_ProductionWith the explosion of internet video in the last several years, and the dramatic reduction in the cost of cameras and editing software, a corporate video production is now practical for businesses of any size. Because more and more customers engage with video regularly to get product information or to evaluate a service, video is no longer a luxury or novelty, it is a necessity for a business to grow.

Corporate Video Production: Statistics

Online video outperforms traditional video advertisements.

A 2012 study by comScore showed that a user-generated video review or a professionally produced “how to” video was over twice as effective as an average 30 second TV ad. When the user generated video was viewed along with the professionally produced video, they were five times as effective as the TV ad. Including a video on your website will not only improve your search rankings, but also it will encourage your visitors to spend more time on your site, boost your overall conversion rate, and provide a phenomenal return on investment. Zip In Media Productions specializes in creating compelling videos that communicate your message in a direct and personal way. We are passionate about helping clients leverage the amazing variety of opportunities with video, because our clients success is a reflection of our own. We eat, breath, and sleep video, so we are familiar with every aspect of the process from concept to creation. Call us today, and we’ll be happy to make your next corporate video production a reality.