3 Simple Local Video Marketing Campaign Ideas for Doctors

Doctors make a large impact on their local community, improving the lives of patients to make the whole neighborhood healthier than ever. But when you’re a doctor, it’s hard to balance the practice of medicine with the business of medicine.

You don’t want to spend excessive time or money just to market your business, but you need to reach new patients. Video marketing is a great solution, with amazing returns for a relatively small investment of time and money.

Curious about what video marketing could do for your business? Call Zip in Media Productions at 305-482-1285, or fill out our contact form to set up an appointment.

Here are 3 local video marketing campaign ideas for doctors to get you started. We will walk you through what kind of videos work well, and how you can use them most effectively to promote your practice.

3 Simple Local Video Marketing Campaign Ideas for Doctors

Campaign Idea 1: Put Your Best Foot Forward

The What:

corporate video introducing your practice and facility.

Here’s an example:

Here’s a facility tour/corporate video we made for Jackson Memorial Hospital’s Maternity Wing. We emphasize the facility but also communicate the Jackson Memorial Hospital’s approach to maternity care.

Where to distribute:

  • Add to the front page or about section of your website
  • Post on all your social media accounts
  • Make a YouTube video ad targeted to your local area
  • Showcase at local sponsored events
  • Add a link to your email signature

Why it works:

Video makes a great first impression. A corporate video can communicate all the most important information about your practice in a bite-size package that patients will love to watch.

Adding interviews with you and your staff will help your patients get a better sense of the people behind your practice and show off your personality. Also, if your facility has any new equipment or special features, you can emphasize them with corporate video tour, while helping patients feel comfortable in your space.

Campaign Idea 2: Educate the Public

The What:

vlog presenting information on a health related topic.

Here’s an example:

We made this diabetes explainer video for the Pritikin Center. This video explains Pritikin’s approach to treating and preventing diabetes. Notice how we use scientific results and staff interviews to drive the point home.

Where to distribute:

  • Post on Facebook(2), Twitter(3) , and/or Instagram(4) depending on your target demographics
  • Make a YouTube video ad(1) targeted to your local area
  • Add as educational content in your email newsletter

Why it works:

People are searching for health information online more than ever. Now you can’t diagnose patients over social media, but offering general health information in a vlog can be a great way to reach potential patients. Many people are concerned about their health and don’t have a healthcare professional on their side to ask their health questions. These sort of health-investigators are a great audience for your marketing message.

For more about vlogging, check out our 6 reasons why your business should vlog

Campaign Idea 3: Get the Community Together

The What:

An event video promoting a community health event at your office.

Here’s an example:

We made this video for the Pritikin Center to promote their intensive weekend program, “Taste of Pritikin”. We designed this video to promote both the event and Pritikin as a whole, using engaging interviews and bright visuals.

Where to distribute:

  • Post on Facebook(2), Twitter(3) , and/or Instagram(4) depending on your target demographics
  • Make a YouTube video ad(1) targeted to your local area
  • Add as educational content in your email newsletter

Why it works:

People are more likely to attend an event if they can imagine what the event would really be like. Video does a great job of simulating the experience of an event, giving viewers the information they need to make a decision. Also, since video is some of the best performing social media content, using video to promote your event will get the word out better than text alone.

These are just 3 campaign ideas, but you can mix and match to build the perfect video marketing campaign for your practice. However you use video marketing to promote your practice, you will really see results. Video is by far the most cost and time efficient marketing tool, making it perfect for busy doctors who want to spend more time with patients and less time worrying about business.

Zip in Media Productions makes building the perfect video advertising campaign simple. Here’s how we make it happen:

  1. After discussing your business needs in depth, we determine what kind of video content would suit your business best.
  2. We produce professional high quality videos with our 3 step production process.
  3. Throughout the production process, you’ll have multiple opportunities to give us feedback. We’ll make revisions based on your feedback to ensure your videos are perfect.
  4. Then your videos are ready to be shared.
  5. We’ll also help you track your data to discover how your videos perform over time, so that you can keep improving your marketing strategy.

 Let’s get started building your perfect video marketing campaign. Fill out our contact form to set up an appointment with our team of marketing specialists, or call us at 305-482-1285 to get started right now.

Types of videos we create | Lets Discuss 305.482.1285

Corporate Videos
Introduce your business with a custom video
Testimonial Videos
Let your satisfied customers do the talking!
Training Videos
Explain complicated processes for clients and employees
Product Videos
Help customers know your products as well as you do.
Social Media Videos
Engaging with users on all your social channels.
Web Videos
Post these short videos anywhere online.
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Animated Videos
Give your message extra flair with animation.
Blog / Vlog Videos
Improve your SEO with vlogs.
HTML5 Videos
Put your clients in the driver’s seat.
Event Videos
Marketing events is tough, why not use video?
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Video Tips
Highlight key topics with short Q&A style videos.
Infographic Videos
Help your clients understand processes you can’t explain with footage alone.

Industries We Collaborate with | Lets Talk 305-482-1285

Medical Marketing Videos
We create marketing videos for all types of medical practices.
Financial Marketing Videos
Creating engaging content for sophisticated message.
Non Profit Video Marketing
Ensuring that non profits can convey there message accurately and successfully.
Tourism Video Marketing
Our team as worked with many local and national branding campaigns

Video Marketing Explained

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